I SHAKE MY HEAD Podcast Advertising - Audience, Sponsors & Contact

Overview

I Shake My Head offers a no-holds-barred comedic dive into the everyday frustrations and absurdities of modern life through the eyes of two long-time best friends, Lisa Gibson and Samantha Sperling. Targeting a Gen X and middle-aged female audience, the podcast distinguishes itself with unapologetic honesty and sharp wit, tackling everything from menopausal rants and pop culture commentary to nostalgic throwbacks and universal life curveballs. Episodes feature highly relatable, conversational discussions that resonate with listeners seeking to find humor in shared experiences and the challenges of adulthood, making it a go-to for laughter and camaraderie.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

834

Est. Podcast Downloads

800

Av. Youtube Views

33

Instagram

1k

YouTubers Subscribers

173

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 834 audience size, runs 9% host read ads and promotes 78% of ads for direct response advertisers.

Creator Influence

Lisa & Sam Player & Beattie

Lisa Player and Samantha Beattie lead the observational comedy podcast I Shake My Head, a long-running series that recently hit its 500th episode milestone. Operating from Ontario, Canada, this duo delivers an unfiltered take on midlife transitions, Gen X nostalgia, and the frustrations of modern consumer culture. Their named format segments, such as the Domestic Slacker diaries and their Menopausal Smells rants, provide a raw and sarcastic look at aging that contrasts with traditional lifestyle media. They have expanded into live comedy performances, hosting I Shake My Head Live events at regional venues. Their content often features critical comedic reviews of products like Hickory Farms gift sets and Skims apparel, proving their ability to integrate brand discussions into their bickering dynamic. Recently, the pair launched a successful vertical video strategy on YouTube and TikTok, using short-form clips to highlight their signature rants on topics like grocery store etiquette and airport hygiene.

Age: 57 years
Nationality: Canadian

Age: 57 years
Nationality: Canadian

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Recent Campaigns

	Advertisers	Week3/30	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6
BetMGMbetmgm.com	BetMGM	1	1	1	1	1	1	1	1	1	1	Longer term buy 33%
Wayfairwayfair.com	Wayfair				1					1	1	Test in progress 17%
Princess Margaret Lotterythepmlottery.ca	Princess Margaret Lottery									1	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BetMGM	$110	-100.0%	0%	100%	12.0ad units	Core Performer	+1
Sierra	$50	0.0%	0%	80%	5.0ad units	Core Performer	+1
PlayOJO	$39	0.0%	0%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Whipped Cream, Girl Dinners & Questionable Leftovers

0:00 / 0:28

Direct Response

W

#1

Run on 1x episode

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