I Said What I Said Podcast Advertising - Audience, Sponsors & Contact

Overview

I Said What I Said, hosted by FK and Jollz, offers a candid and often humorous exploration of the "African Millennial Experience." The podcast delves into a wide array of contemporary issues, from current events and societal trends like fashion and political landscapes to deeply personal dilemmas concerning relationships, family dynamics, faith, and feminism. FK and Jollz provide both insightful commentary and "excellent, bad advice," fostering a relatable and engaging dialogue. The show distinguishes itself by blending lighthearted banter with thoughtful discussions on complex topics, appealing to an audience interested in cultural perspectives, social commentary, and personal growth within the African millennial context. It's a space for listeners to think deeply, laugh, and connect with shared experiences, making it a vibrant hub for modern African discourse.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

71,592

Est. Podcast Downloads

18,000

Av. Youtube Views

53,592

Instagram

189k

YouTubers Subscribers

69k

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Direct Response

Brands with CTAs

GOOD

67%

Host Read %

% of host read ads

GREAT

93%

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The Bottom Line

This show has an estimated 71.6K audience size, runs 93% host read ads and promotes 67% of ads for direct response advertisers.

Creator Influence

I Said What I Said

I Said What I Said is a leading Nigerian podcast hosted by Feyikemi Abudu (FK) and Jolaoluwa Ayeye (Jollz), offering candid discussions on social commentary, pop culture, relationships, and current events. Known for their honest and humorous banter, the duo has cultivated a significant following by addressing listener-submitted dilemmas in their popular 'Agony Aunt' segment. Their influence extends beyond audio, with successful video episodes on YouTube and sold-out live shows in cities like Lagos, London, and Accra. A recent win includes their successful 1200-attendee live show in Lagos, demonstrating their strong connection with their audience. Both hosts are also founding members of the Feminist Coalition, actively advocating for women's rights and amplifying youth voices, notably during the #EndSARS movement. Their work with brands like Flutterwave and Bamboo further solidifies their position as influential voices in African media.

Nationality: Nigerian
Education: Chemical Engineering, University College London

Nationality: Nigerian
Education: Chemical Engineering, University College London

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Recent Campaigns

	Advertisers	Week5/11	Week6/1	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27
Bushabusha.io	Busha	1	1		1	4	1	1	1	2	Core Performer 50%
Kuda Bankkuda.com	Kuda Bank				1	1	1	1	1	1	Core Performer 50%
Bushabusha.co	Busha			1							Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Busha	$17,812	-2.4%	92%	85%	13.0ad units	Core Performer
Kuda Bank	$12,393	+100.0%	100%	86%	7.0ad units	Core Performer
Bolden	$10,137	0.0%	100%	100%	5.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The "Rising Star" Episode ft. Solana

0:00 / 1:58

Direct Response

T

#1

Run on 1x episode

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