I Do, Part 2 Podcast Advertising - Audience, Sponsors & Contact

Overview

I Do, Part 2 is a candid, empowering podcast dedicated to navigating the complexities of love, dating, and self-discovery after a significant relationship ends. Targeted primarily at individuals over 50 who are ready to embrace a 'second act,' the show blends expert advice, celebrity interviews, and cultural commentary to help listeners move past heartbreak and baggage. With a tone that is both supportive and spirited, the hosts explore modern dating trends, the realities of divorce, and the courage required to find love again. By focusing on personal growth and the 'silver' years, the podcast serves as a guide for those seeking to redefine their romantic lives with wisdom, humor, and a fresh perspective on what it means to find true partnership later in life.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,440

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Direct Response

Brands with CTAs

GREAT

80%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 11% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Audibleaudible.com	Audible	2	1		1		1	4	2			16	36	22	6	1	2	3	1	3	Core Performer 75%
Krogerkroger.com	Kroger	1							2	9	4	5	7	3	4		2	1	5	3	Core Performer 75%
Geicogeico.com	Geico	10	16	11	11	10	15	17	19	15	31	35	14	8	7	6	3	3			Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Geico insurance	$4,189	-72.9%	25%	26%	231.0ad units	Core Performer	+1
iHeartRadio	$3,126	-100.0%	3%	99%	178.0ad units	Core Performer	+1
Audible information technology & services	$1,715	-83.6%	12%	99%	101.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Airport Divorce: “Time To Head To The Airport, Honey…. See You At Baggage Claim”

0:00 / 0:44

Brand Awareness

A

#1

Run on 1x episode

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