How to Split a Toaster: A Divorce Podcast About Saving Your Relationships Podcast Advertising - Audience, Sponsors & Contact

Overview

How to Split a Toaster offers a unique and empathetic guide for individuals navigating the complexities of divorce. Hosted by family lawyer Seth Nelson and co-host Pete Wright, the podcast goes beyond legal procedures, focusing on preserving crucial relationships with family, former spouses, and oneself. It provides practical legal insights on topics like asset division, custody, and co-parenting, while also delving into personal growth, emotional resilience, and breaking unhealthy relationship cycles. The show's distinctive approach combines expert legal advice with self-discovery strategies, making it an invaluable resource for anyone seeking to move forward constructively and healthily after separation, transforming a challenging life event into an opportunity for growth.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

760

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Direct Response

Brands with CTAs

OKAY

50%

Host Read %

% of host read ads

GOOD

75%

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The Bottom Line

This show has an estimated 760 audience size, runs 75% host read ads and promotes 50% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
NLG Divorce and Family Law	$22	0.0%	33%	0%	3.0ad units	Test run
The Marriage Seed	$15	0.0%	100%	0%	1.0ad units	Test run
Transcend Now	$9	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Mirror Effect: Breaking Divorce Cycles Through Self-Discovery with Lionel Moses

0:00 / 1:14

Brand Awareness

T

#1

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