How to Lend Money to Strangers Podcast Advertising - Audience, Sponsors & Contact

Overview

How to Lend Money to Strangers is a professional podcast that delves into the dynamic world of lending innovation and leadership across global markets. Host Brendan le Grange, with two decades of experience, conducts weekly interviews with industry insiders, exploring cutting-edge topics from crypto-backed mortgages and AI-powered credit scores to crowd-funded loans and financial literacy initiatives. The show offers a comprehensive look at the evolving landscape of credit, technology's impact on lending decisions, and the societal implications of financial access. It's essential listening for finance professionals, fintech enthusiasts, entrepreneurs, and anyone keen to understand the future of money and credit systems worldwide.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

623

Est. Podcast Downloads

540

Av. Youtube Views

83

Instagram

17k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

BAD

16%

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The Bottom Line

This show has an estimated 623 audience size, runs 16% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

Brendan le Grange

Brendan le Grange leads the conversation on global credit ecosystems as the host of the How to Lend Money to Strangers podcast. Drawing on two decades of experience at institutions like Capital One and TransUnion, he translates complex credit risk management into accessible narratives. His content features deep-dive interviews with industry figures from organizations such as Klarna, Monzo, and the Philippine Credit Bureau, bridging the gap between traditional banking and modern financial technology. Under his Brendan le Grange Ltd consultancy, he explores topics ranging from Buy Now Pay Later mechanics to the role of alternative data in driving financial inclusion across emerging markets. A recent strategic shift introduced the hAIghtened senses takeover feed, a series examining the impact of generative AI on lending decisions. This practitioner-led approach provides technical clarity for industry professionals through live-recorded sessions at major international summits including Money20/20 in Amsterdam and Las Vegas.

Age: 46 years
Nationality: South African / British
Education: Bachelor of Commerce, University of Cape Town

Age: 46 years
Nationality: South African / British
Education: Bachelor of Commerce, University of Cape Town

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Recent Campaigns

	Advertisers	Week6/15	Week6/22	Week7/20
Intellect Design Arenaintellectdesign.com	Intellect Design Arena			2	Test in progress 8%
SEONseon.io	SEON		2		Test in progress 8%
Crediburcredibur.com	Credibur	1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sleep Number	$114	0.0%	0%	100%	16.0ad units	Core Performer	+1
Warby Parker apparel & fashion	$89	0.0%	0%	100%	14.0ad units	Core Performer	+1
Progressive Insurance insurance	$81	0.0%	0%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

AI-first and Shariah by design, with Rajesh Saxena (Intellect Design Arena)

0:00 / 0:55

Direct Response

A

#1

Run on 1x episode

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