How Leaders Lead with David Novak Podcast Advertising - Audience, Sponsors & Contact

Overview

How Leaders Lead with David Novak offers an unparalleled deep dive into the minds of the world's most influential leaders across business, sports, and entertainment. Hosted by former Yum! Brands CEO David Novak, this podcast features intimate conversations with iconic figures like Whitney Wolfe Herd and Lew Frankfort, extracting their unique philosophies and practical strategies. The show goes beyond surface-level success stories, exploring personal journeys, missteps, and the foundational principles that drive lasting achievement. Listeners gain actionable insights on entrepreneurship, innovation, strategic brand building, and navigating professional challenges. It's an essential resource for aspiring and seasoned leaders seeking to develop their skills, foster strong teams, and achieve significant impact in their respective fields, blending inspirational narratives with tangible lessons for career and organizational growth.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

12,620

Est. Podcast Downloads

11,300

Av. Youtube Views

1,320

Instagram

28k

YouTubers Subscribers

36k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 12.6K audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

David Novak

David Novak leads the global conversation on corporate culture through his high-production podcast, How Leaders Lead with David Novak. Drawing from his tenure as the Co-founder and former CEO of Yum! Brands, he distills management tactics from a curated roster of high-profile contributors such as Tom Brady, Jamie Dimon, and Indra Nooyi. His approach emphasizes 'recognition culture,' a concept he popularized by rewarding excellence with tangible symbols of appreciation. This focus on people-first leadership is evidenced in his NYT bestselling titles like Taking People with You and O Great One!. A recent highlight includes the Leaders & Legacies series, where he examines the intersection of elite sports performance and executive decision-making with guests like Coach Prime Deion Sanders and golfer Scottie Scheffler. Novak provides industry professionals with actionable strategies for scaling brands while maintaining deep human connection, making his insights essential for those navigating high-stakes business environments and team-building challenges.

Age: 73 years
Nationality: American
Education: B.A., University of Missouri

Age: 73 years
Nationality: American
Education: B.A., University of Missouri

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Lead4Changelead4change.org	Lead4Change							1																					Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
ENOUGH	$454	0.0%	100%	100%	1.0ad units	Test run
Sonia AI	$454	0.0%	100%	100%	1.0ad units	Test run
Lead4Change	$220	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#286: John Donahoe, Former CEO of Nike, Director of Athletics at Stanford – Create strategy from the outside in

0:00 / 0:11

Direct Response

J

#1

Run on 1x episode

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