How Haunted? Podcast | Horrible Histories, Real Life Ghost Stories, and Paranormal Investigations from Some of the Most Haunted Places on Earth Podcast Advertising - Audience, Sponsors & Contact

Overview

How Haunted? Podcast delves into the chilling world of the supernatural, exploring the dark histories and terrifying ghost stories of the world's most haunted locations. Hosted by paranormal historian and ghost hunter Rob Kirkup, each episode meticulously uncovers the often-troubled past of a site, from Edinburgh's Mary King's Close to Berry Pomeroy Castle, before diving into the chilling tales of its resident spirits. The podcast distinguishes itself by blending rigorous historical research with immersive storytelling and actual audio recordings from paranormal investigations, offering listeners a unique, firsthand experience of ghost hunting. Ideal for enthusiasts of folklore, urban legends, and historical mysteries, this podcast provides both a thrilling listen and an educational journey into the cultural phenomena surrounding the unexplained.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,680

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 1.7K audience size, runs 11% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/15	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Progressive Insuranceprogressive.com	Progressive Insurance	1	1	1	1	1	1	1	1	1	1		1	1	1	1			Longer term buy 33%
Accentureaccenture.com	Accenture												1		1	1	2		Longer term buy 33%
Indeedindeed.com	Indeed						1					1				1	1	1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$374	+275.3%	0%	100%	18.0ad units	Core Performer	+1
Bamp Podcast	$305	0.0%	0%	100%	12.0ad units	Core Performer	+1
Beyond the Ferns Podcast	$298	-100.0%	0%	100%	14.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep 142 - The Isle of Wight Part 4: High Strangeness and Modern Anomalies

0:00 / 0:17

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