HouseSmarts Radio with Lou Manfredini Podcast Advertising - Audience, Sponsors & Contact

Overview

HouseSmarts Radio with Lou Manfredini, hosted by the renowned 'Mr. Fix-It,' is an essential guide for homeowners and DIY enthusiasts. The podcast delivers valuable, practical advice on home maintenance, repairs, and improvement projects. Each episode features expert insights, answers to common homeowner questions, and spotlights innovative new products and companies designed to simplify home living. With a focus on empowering listeners with knowledge and smart solutions, this show is perfect for anyone looking to enhance their home, tackle projects with confidence, or stay updated on the latest tools and trends in home technology and design.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

780

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Direct Response

Brands with CTAs

GOOD

65%

Host Read %

% of host read ads

GOOD

84%

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The Bottom Line

This show has an estimated 780 audience size, runs 84% host read ads and promotes 65% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27
Perma Sealpermaseal.net	Perma Seal	1	4	1		1	1	1	2		2		2	3	1	5			3	Longer term buy 42%
The Salvation Armywgnradio.com	The Salvation Army					4			1			1			1	2	1	3	4	Longer term buy 42%
Mitsubishi Electricmitsubishielectric.com	Mitsubishi Electric				1					1	1		1	1	1			1		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Perma Seal	$400	-16.5%	86%	42%	36.0ad units	Core Performer	+1
Lindholm roofing	$346	-100.0%	79%	65%	34.0ad units	Core Performer	+1
The Salvation Army	$239	+314.3%	95%	100%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

HouseSmarts Radio with Lou Manfredini | 08.01.26

0:00 / 0:30

Direct Response

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#1

Run on 1x episode

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