Horse Racing NW Podcast Advertising - Audience, Sponsors & Contact

Overview

Horse Racing NW offers an in-depth look into the world of thoroughbred racing, primarily focusing on events and news from Emerald Downs and other major tracks like Del Mar, Aqueduct, and Churchill Downs. Each episode features expert guests, including track announcers, bloodstock editors, and seasoned handicappers, who provide valuable insights into upcoming races, wagering strategies, and industry trends. The podcast serves as a comprehensive resource for horse racing enthusiasts, bettors, and industry professionals seeking detailed race previews, handicapping tips, and updates on racing schedules and thoroughbred breeding. It's an essential listen for anyone looking to stay informed and gain an edge in the competitive world of horse racing.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

300

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Direct Response

Brands with CTAs

GOOD

53%

Host Read %

% of host read ads

BAD

32%

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The Bottom Line

This show has an estimated 300 audience size, runs 32% host read ads and promotes 53% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/14	Week10/5
Muckleshoot Casinomuckleshootcasino.com	Muckleshoot Casino	3	3	3	3	3	1	1	2	2	1	1	2	1	2	2	1	2	3	3	Core Performer 67%
Emerald Downsemeralddowns.com	Emerald Downs			1	1	2											1		1	1	Longer term buy 25%
Bet with the Best Mediabetwiththebestmedia.com	Bet with the Best Media				1																Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Muckleshoot Casino gambling & casinos	$331	-18.4%	0%	31%	104.0ad units	Core Performer	+1
Emerald Downs	$134	0.0%	89%	97%	37.0ad units	Core Performer
Boyd Gaming	$10	0.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Matt Carothers & Dana Halvorson Join the Show - Episode #192

0:00 / 0:59

Direct Response

M

#1

Run on 1x episode

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