Honey Bee Obscura Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Honey Bee Obscura Podcast offers a deep dive into the world of beekeeping, catering to both novice and experienced apiarists. Hosted by Dr. Jim Tew and produced by Jeff Ott, the podcast delivers concise, practical conversations covering everything from seasonal hive management and equipment maintenance to optimizing workflow and understanding bee behavior. Episodes frequently feature expert guests, providing actionable advice on topics such as spring preparation, efficiency in the bee yard, and planning for honey production. The tone is informative and engaging, blending scientific insights with real-world challenges and quirky observations. It targets individuals passionate about sustainable practices, agricultural hobbies, and those looking to enhance their beekeeping skills, making it an essential resource for anyone dedicated to the health and productivity of their honey bee colonies.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,682

Est. Podcast Downloads

2,580

Av. Youtube Views

102

Instagram

289

YouTubers Subscribers

543

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

22%

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The Bottom Line

This show has an estimated 2.7K audience size, runs 22% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Betterbeebetterbee.com	Betterbee	1	1	1	1	1	1	3	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 92%
Vita Bee Healthvita-europe.com	Vita Bee Health					1		2				1		1		1		1		1		1		1		1	Core Performer 50%
Growing Planet Mediabeekeepingtodaypodcast.com	Growing Planet Media									1																	Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Betterbee retail	$2,320	+63.9%	16%	100%	64.0ad units	Core Performer	+1
Vita Bee Health	$420	-24.4%	78%	0%	9.0ad units	Core Performer	+1
Growing Planet Media	$80	0.0%	0%	0%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Plain Talk: Old Beekeeping Books (296)

0:00 / 0:36

Direct Response

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#1

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