Honest Tattooer Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Honest Tattooer Podcast offers an authentic and in-depth exploration of the tattoo industry, featuring candid conversations with seasoned artists and industry experts. It delves into the intricate world of tattooing, covering everything from artistic techniques like illustrative tattooing, sketching, and digital art, to the technical aspects of machine building and maintenance. Beyond the craft, the podcast provides valuable insights into the business side, including strategies for client acquisition and fostering innovation within the industry. Targeting both professional tattoo artists and passionate enthusiasts, the show maintains a 'real talk' approach, fostering a sense of community and shared knowledge. It's an essential listen for anyone seeking to understand the artistry, business acumen, and evolving culture of modern tattooing.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,110

Est. Podcast Downloads

340

Av. Youtube Views

3,770

YouTubers Subscribers

9k

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Direct Response

Brands with CTAs

GOOD

66%

Host Read %

% of host read ads

OKAY

59%

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The Bottom Line

This show has an estimated 4.1K audience size, runs 59% host read ads and promotes 66% of ads for direct response advertisers.

Creator Influence

Matt Truiano

Co-hosted by veteran artists Matt Truiano and Jon Mesa, the Honest Tattooer Podcast functions as an unfiltered discourse on the technicalities and ethics of the professional tattooing industry. Operating out of the No Love Lost Tattoos collective, the duo leverages their street-shop backgrounds to host established series like Tattoo Truth or Trash and the Tattoo Price Guessing segment. Their output bridges the gap between old-school traditions and modern digital shifts, featuring deep dives into the mechanics of the craft with guest experts such as machine builder Dan Kubin and financial advisor Ryan Roi. A recent win for the channel includes the launch of the 2026 Strategy series, which provides actionable career longevity advice for artists navigating economic downturns. By partnering with industry-specific brands like StandStill Tattoo Stencils, Truiano and Mesa provide technical drawing tutorials and business workshops that prioritize the survival of craftsmanship over social media aesthetics, making them a primary resource for industry professionals.

Age: 126 years
Nationality: American
Education: Traditional Apprenticeship

Age: 126 years
Nationality: American
Education: Traditional Apprenticeship

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Recent Campaigns

	Advertisers	Week3/2	Week3/9
Bound by Artboundbyartpodcast.com	Bound by Art		1	Test run 0%
Bound by Artbluebirdtattoo.com	Bound by Art		1	Test run 0%
Stefan Baumannstefanbaumann.com	Stefan Baumann	1		Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Tattoo Smart	$550	0.0%	71%	100%	7.0ad units	Core Performer
Steadfast Tattoo Supply	$538	0.0%	10%	20%	10.0ad units	Core Performer
Steadfast Tattoo Supplies	$276	0.0%	100%	25%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Tattoo Myths and Realities with Jeremy Miller

0:00 / 0:13

Direct Response

T

#1

Run on 1x episode

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