Home Assistant Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Home Assistant Podcast is a deep dive into the world of smart home automation, specifically centered around the open-source Home Assistant platform. Hosts Phil Hawthorne and Rohan Karamandi, along with expert guests, provide comprehensive coverage of the latest Home Assistant releases, detailed hardware integrations, and innovative DIY projects. Episodes feature in-depth discussions on topics ranging from Modbus PIDs and ESPHome fermentation control to local-first architectures and energy monitoring. This podcast caters to a technically-minded audience, including hobbyists, developers, and advanced users seeking to expand their knowledge, troubleshoot complex setups, and discover new ways to build and optimize their smart homes. It stands out by offering practical, actionable insights and showcasing real-world applications of cutting-edge home automation technology.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,783

Est. Podcast Downloads

1,500

Av. Youtube Views

283

Instagram

107

YouTubers Subscribers

4k

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GOOD

74%

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The Bottom Line

This show has an estimated 1.8K audience size, runs 74% host read ads and promotes 98% of ads for direct response advertisers.

Creator Influence

Phil Hawthorne

Phil Hawthorne and Rohan Karamandi produce technical media through the Home Assistant Podcast, serving as the official community voice for the open-source smart home ecosystem. Transitioning from a legacy audio feed to a high-definition video format, the duo provides deep-dive analysis on local control protocols including Matter, Thread, and Zigbee. Their programming includes the recurring Release Stream series, which breaks down monthly software updates alongside technical spotlight segments like the SmartyVan mobile automation project. They frequently collaborate with the Open Home Foundation and Nabu Casa developers, hosting industry experts such as NetworkChuck and tech founder Artem Russakovskii. A recent win for the channel includes their extensive on-site coverage of CES 2026, where they evaluated emerging hardware from Samsung and Aqara through the lens of privacy and interoperability. This experience positions them as technical advisors for users seeking to build resilient, cloud-independent automation systems within modern and historical residential environments.

Age: 41 years
Nationality: Australian
Education: Unknown

Age: 41 years
Nationality: Australian
Education: Unknown

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Home Assistant Cloud by NabuCasanabucasa.com	Home Assistant Cloud by NabuCasa	1	2	2	1	2	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 92%
Zoozthesmartesthouse.com	Zooz	1	2	2	1	2	1	1	1	1	1	1	1	1	1	1		1	1	1	1	1	1	1	1	Core Performer 83%
Apollo Automationapolloautomation.com	Apollo Automation					2	1	1	1	1	1	1	1	1	1	1		1	1	1	1	1	1	1	1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Zooz	$1,675	+68.6%	100%	100%	42.0ad units	Core Performer
Home Assistant Cloud by NabuCasa	$1,086	+49.0%	98%	100%	41.0ad units	Core Performer
Apollo Automation	$461	+53.4%	100%	100%	17.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Living With Home Assistant: The Other Side of the Smart Home

0:00 / 1:22

Direct Response

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#1

Run on 1x episode

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