Hollinger & Duncan NBA Show - NBA Basketball Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Hollinger & Duncan NBA Show offers an unparalleled analytical deep dive into the National Basketball Association, hosted by analytics pioneer John Hollinger and Dunc'd On host Nate Duncan. This podcast goes beyond typical game recaps, providing listeners with expert insights into front office decisions, salary cap intricacies, advanced player analytics, and strategic team building. Catering to serious basketball enthusiasts, fantasy players, and those interested in the business of sports, it dissects current league events, controversies, and future predictions with a data-driven, insider perspective. The show distinguishes itself by offering a 'behind the curtain' look at the NBA, making complex topics accessible and engaging for fans seeking a more profound understanding of the game.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

16,600

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 16.6K audience size, runs 4% host read ads and promotes 71% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/27	Week5/4	Week5/18	Week6/1	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27
Illinois Lotteryillinoislottery.com	Illinois Lottery			1	1	1	1	1	7	3	1	1	1	Core Performer 58%
Grangergrainger.com	Granger	1	2	1		1	1	1	1	1	1	1	1	Core Performer 58%
Discoverdiscover.com	Discover		4		1	2	1	1			1	1	1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Capella University higher education	$3,396	-100.0%	0%	100%	20.0ad units	Core Performer	+1
Illinois Lottery	$2,988	+333.3%	0%	28%	18.0ad units	Core Performer	+1
Allstate insurance	$2,855	-100.0%	0%	94%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Summer League Spectacular 2026

0:00 / 0:26

Direct Response

S

#1

Run on 1x episode

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