Hockey Cards Gongshow Podcast Advertising - Audience, Sponsors & Contact

Overview

Hockey Cards Gongshow offers an in-depth and enthusiastic exploration of the hockey card collecting hobby. Hosted by Josh, BabaLewi, and Phil, the podcast meticulously covers the latest card releases, analyzes market trends and rookie hype, and delves into NHL history through vintage collecting. Episodes feature expert guests, discussions on player performance impacting card values, and community segments like mailbags and personal pickups. It caters to both seasoned collectors seeking market insights and new enthusiasts looking to understand the intricacies of the hobby, blending a passion for hockey with practical collecting advice and historical context. The show's distinctive blend of market analysis, historical deep dives, and community engagement makes it an essential listen for anyone passionate about puck and cardboard.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,001

Est. Podcast Downloads

1,440

Av. Youtube Views

3,561

Instagram

13k

YouTubers Subscribers

25k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 5K audience size, runs 100% host read ads and promotes 91% of ads for direct response advertisers.

Creator Influence

Josh Unknown

Hockey Cards Gongshow operates as a primary media hub for the NHL trading card hobby, led by the analytical trio of Josh, BabaLewi, and Phil, known as The Loud Collector. The group provides high-level market transparency through established segments like the Shill Sheriff and the Top 5 Hockey Card Sales series. Their professional authority is reinforced by technical deep dives into Upper Deck releases, including Series 1, Series 2, and The Cup, as well as on-site coverage of the Toronto Sport Card Expo. Collaborating directly with industry leaders like Upper Deck President Jason Masherah, the team offers expert-led previews of emerging rookie markets for stars such as Macklin Celebrini and Matthew Schaefer. A recent win for the channel includes their comprehensive Slab Sharks Weekly Auction series, which bridges the gap between high-end consignment and collector education. The group maintains a professional studio presence in Farmington, Minnesota, serving as a trusted journalistic voice for vintage enthusiasts and modern speculators.

Age: 41 years
Nationality: American
Education: Not publicly disclosed

Age: 41 years
Nationality: American
Education: Not publicly disclosed

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week7/13	Week7/20	Week7/27	Week8/17
Slap Sharksslapsharks.com	Slap Sharks	1	1	1	2			1	3		1	2	2		Longer term buy 25%
Total Sport Cardstotalsportcards.com	Total Sport Cards			1	2	1	2	3	1			1		1	Test in progress 17%
GP Sports Cardsgpsportcards.com	GP Sports Cards							1		1		1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Slap Sharks	$3,937	+100.0%	100%	100%	37.0ad units	Core Performer
Slab Sharks	$3,494	0.0%	100%	91%	35.0ad units	Core Performer	+1
Mintink entertainment	$2,304	0.0%	100%	100%	26.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Bigger Than a Gretzky Rookie PSA 10?! Plus More Spicy Hobby Hot Takes, Top 5 Ridiculously Early Ultimate Collection Sales, Phil's 5 Favorite PC Cards, Saskatoon Update w/ Carter & Justin, Return of Splendor, Bounties Gone Wild & Personal Pickups

0:00 / 1:26

Direct Response

B

#1

Run on 1x episode

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