Lawrence Neal manages High Intensity Business, a B2B consultancy and media platform designed for boutique strength training studio owners. Formerly known as Corporate Warrior, he produces deeply investigative long-form interviews that analyze the intersection of evidence-based exercise and entrepreneurship. He regularly features key industry figures such as Dr. Doug McGuff and John Little to explore the technical nuances of the Mike Mentzer Heavy Duty style and the medical applications of MedX equipment. His content serves as a technical resource, highlighted by his HIT Machine Buying Guide and masterclasses on lead generation for personal trainers. High Intensity Business recently focused on the future of the industry with the series Will AI Replace Personal Trainers, examining how automation affects client retention. Neal provides the High-Intensity Training community with a central hub for scaling fitness studios through high-ticket consulting and his HIB Membership, advocating for time-efficient protocols and the scientific Minimum Effective Dose methodology.