Hey Guy | The Guy Haberman Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Hey Guy | The Guy Haberman Podcast offers an in-depth and analytical perspective on the world of professional sports, with a primary focus on the NFL and the San Francisco 49ers. Leveraging host Guy Haberman's extensive background in play-by-play commentary across football, baseball, and basketball, the podcast delivers well-rounded insights into team dynamics, player performance, and strategic decisions. Episodes frequently feature expert guests for roundtable discussions on current events, game outcomes, and future outlooks for teams like the 49ers. This podcast is ideal for passionate sports enthusiasts seeking detailed analysis, informed opinions, and up-to-the-minute news, moving beyond surface-level commentary to provide a deeper understanding of the professional game.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

27,340

Instagram

6k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

33%

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The Bottom Line

This show has an estimated 27.3K audience size, runs 33% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

Guy Haberman

Guy Haberman is a prominent American sports broadcaster, podcaster, and YouTuber known for his insightful analysis and play-by-play commentary, particularly focused on American football. Based in the Bay Area, California, he has established himself as a key voice covering the NFL, with a strong emphasis on the San Francisco 49ers, as well as college sports, including football and basketball for networks like the Big Ten Network and FS1. Haberman hosts "Hey Guy | The Guy Haberman Podcast," where he delves into sports news, provides "HAM takes" (Haberman and Middlekauff takes, referencing his previous popular podcast co-hosted with John Middlekauff), conducts interviews with coaches and analysts, and engages with his audience through mailbag segments. His career spans various broadcasting roles, including stints with Pac-12 Networks and NBC Sports Bay Area. Known for his conversational yet opinionated style, Guy Haberman offers a deep dive into the strategic and personnel aspects of the game, appealing to dedicated sports fans seeking in-depth coverage and expert perspectives.

Nationality: American
Education: Fresno State

Nationality: American
Education: Fresno State

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Recent Campaigns

	Advertisers	Week7/27	Week8/3	Week8/10	Week8/17
American Expressamericanexpress.com	American Express	2	4	4	7	Longer term buy 33%
Menardsmenards.com	Menards	3	2	2	5	Longer term buy 33%
Grangergrainger.com	Granger	2	2	2	2	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
HIMS health, wellness & fitness	$14,255	0.0%	76%	100%	21.0ad units	Core Performer	+1
Prize Picks sports	$13,066	0.0%	100%	100%	17.0ad units	Core Performer	+1
Aura information technology & services	$7,043	+100.0%	73%	100%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Guest RHETT LEWIS on the 49ers Top Draft Targets + Joey Bosa Price, Aiyuk Truth

0:00 / 1:03

Direct Response

G

#1

Run on 1x episode

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