HEY ETX Podcast Advertising - Audience, Sponsors & Contact

Overview

HEY ETX is a community-focused podcast dedicated to celebrating the vibrant spirit and diverse stories of East Texas. Hosted by East Texans for East Texans, the show delves into local helpful information by spotlighting the people, businesses, and events shaping the region. Episodes feature engaging interviews with local leaders, entrepreneurs, and community figures, often exploring their journeys, faith, and commitment to local impact. With a warm, inspiring tone, HEY ETX covers everything from beloved holiday traditions and arts initiatives to the insights of local legal professionals, making it an essential listen for residents seeking to connect with their community, discover local resources, and celebrate the unique culture of East Texas, often with an underlying theme of faith and community service.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

260

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

OKAY

55%

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The Bottom Line

This show has an estimated 260 audience size, runs 55% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/23	Week6/15	Week6/22	Week7/13
Matthew Hill Law Firmhilllawfirm.com	Matthew Hill Law Firm			1	1		Test in progress 17%
Plano Marine of East Texasplanomarine.com	Plano Marine of East Texas	2	1	1			Test in progress 8%
Crust & Crumb Bread Co.crustandcrumbbreadco.com	Crust & Crumb Bread Co.					1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Plano Marine of East Texas	$57	0.0%	59%	95%	22.0ad units	Core Performer
Film Alley Breckinridge	$52	0.0%	50%	100%	20.0ad units	Core Performer	+1
Precision Pulls	$31	0.0%	42%	100%	12.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

HEY ETX Spotlight E4- Tom Williams- God and the Great Outdoors

0:00 / 0:24

Brand Awareness

H

#1

Run on 1x episode

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Recent Episodes

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