Heart of LAFC Podcast Advertising - Audience, Sponsors & Contact

Overview

Heart of LAFC is the definitive podcast for dedicated supporters of Major League Soccer's Los Angeles Football Club. Hosted by fans for fans, this show offers in-depth analysis of LAFC's performance, including comprehensive match previews, post-game recaps, and critical discussions on playoff journeys and team strategy. Listeners can expect passionate commentary on rivalries, player insights, and all the latest club news, fostering a strong sense of community among the Black, Gold, and Bold faithful. It's an essential listen for anyone deeply invested in the LAFC experience and the broader MLS landscape, providing a unique, supporter-driven perspective on their favorite team.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

146

Est. Podcast Downloads

2,700

Av. Youtube Views

146

Instagram

2k

YouTubers Subscribers

711

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 146 audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Jerry Madrigal

The Heart of LAFC Podcast is an independent media collective anchored by Jerry Madrigal, Vince La Rosa, and Jorge Romero, delivering hyper-local coverage of Major League Soccer in Southern California. Since the club’s inception, the group has transitioned from an audio-only format to a professional multi-camera studio production, recently passing the milestone of their 430th episode with the 'Honeymoon Over' series. They provide an unfiltered fan perspective through recurring formats like Tailgate Live and post-match call-in segments via StreamYard, allowing supporters to participate directly in the broadcast. As founding members of the club’s community culture, the hosts regularly collaborate with The 3252 Independent Supporters Union and have appeared as regional experts on KTLA news. Their work extends into local events, where they host match-day watch parties at Los Angeles breweries, bridging the gap between digital commentary and the physical North End supporter experience at BMO Stadium.

Age: 41 years
Nationality: American
Education: Local Southern California Institution

Age: 41 years
Nationality: American
Education: Local Southern California Institution

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Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week4/6	Week5/18
Linelinefriends.com	Line	1			1	Test run 0%
The 3252the3252.com	The 3252	1		1		Test run 0%
Athletes in the Makingaimsportsgroup.org	Athletes in the Making		1			Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
The 3252	$7	0.0%	100%	100%	3.0ad units	Test run
Line	$5	0.0%	100%	100%	2.0ad units	Test run
Baja Grill Cantina	$4	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 431 - Ballers

0:00 / 1:21

Direct Response

E

#1

Run on 1x episode

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