Headliner Mindset Podcast Advertising - Audience, Sponsors & Contact

Overview

Headliner Mindset offers an in-depth look into the journey of success for artists in the electronic dance music (EDM) industry. Through candid interviews with top DJs and producers, the podcast explores not only the essential business strategies for building a sustainable career but also the critical mental, emotional, and spiritual resilience required to thrive. It delves into the delicate balance between artistic integrity and commercial demands, discussing themes like maintaining authenticity amidst trends, managing growth, and staying inspired over the long term. This podcast is ideal for aspiring and established musicians, entrepreneurs, and anyone seeking a holistic understanding of navigating a creative career, offering practical lessons and motivational insights to foster both professional and personal growth.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

330

Est. Podcast Downloads

300

Av. Youtube Views

330

Instagram

212k

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 330 audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Nik Cherwink

Nik Cherwink provides specialized career mentorship for electronic dance music professionals through his long-form series, The Headliner Mindset Podcast. Drawing on his background in artist development and music management, he focuses on the intersection of business strategy and psychological health within the dance music circuit. His work includes deep-dive discussions with industry heavyweights such as KSHMR, San Holo, and Laidback Luke, alongside industry leaders from United Talent Agency and Prodigy Artists. Cherwink offers tactical advice on navigating the pressures of the touring lifestyle, from preventing burnout to mastering the legalities of deal negotiation with music attorneys. Recently, he hit a major milestone with his 100th episode, transitioning his focus toward scaling the Headliner Mindset Community. This move prioritizes direct artist coaching and group masterminds over traditional media production, helping rising DJs build sustainable brands and 'visual universes' that endure beyond the current viral trends in the bass and house scenes.

Age: 37 years
Nationality: American
Education: Bachelor's, California State University Fullerton

Age: 37 years
Nationality: American
Education: Bachelor's, California State University Fullerton

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Nik Cherwink Coaching	$13	0.0%	100%	100%	2.0ad units	Test run
Headliner Mindset Coaching Program	$4	0.0%	100%	100%	1.0ad units	Test run
Au5 Heat Sample Pack	$4	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

GEOFF SHAMES - Ad Strategy & Content Tips From Marketing Agency CEO

0:00 / 2:57

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