Harry Potter and the Sacred Text Podcast Advertising - Audience, Sponsors & Contact

Overview

Harry Potter and the Sacred Text transforms J.K. Rowling's beloved series into a profound platform for spiritual and ethical inquiry. Beyond typical literary analysis, hosts Vanessa Zoltan and Matt Potts, along with guests, meticulously explore each chapter through a thematic lens, tackling universal human experiences such as closure, forgiveness, and growth. The podcast's distinctive approach treats the fictional narrative as a 'sacred text,' encouraging listeners to derive deep, personal meaning and practical life lessons, fostering reflection and community. It appeals to Harry Potter enthusiasts seeking a more profound engagement with the stories, as well as anyone interested in philosophical discussions, ethical reasoning, and applying narrative wisdom to contemporary life challenges, offering a unique blend of education and spiritual contemplation.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

126.8K

Instagram

14k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 126.8K audience size, runs 28% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Vanessa Zoltan

Vanessa Zoltan serves as the CEO of Not Sorry Productions, where she applies her training from Harvard Divinity School to treat secular culture with the rigor of religious tradition. Best known for co-hosting the podcast Harry Potter and the Sacred Text, she facilitates meaning-making through traditional practices like Lectio Divina applied to modern literature. Her recent professional milestone include her Peabody-nominated documentary project When We All Get to Heaven and her book Praying with Jane Austen, which explores spiritual insights within nineteenth-century novels. Through virtual workshops like The Sacred Life of Pets and intensive cohorts like the What Matters program, she provides structured environments for personal reflection and community-building based on literature. She frequently collaborates with academic and literary figures, including Harvard professor Matt Potts and author John Green, to host events at venues such as the Old South Church. Currently, she is leading the Year with Jane Austen course while conducting a global farewell tour for her flagship podcast.

Age: 44 years
Nationality: American
Education: Master of Divinity, Harvard Divinity School

Age: 44 years
Nationality: American
Education: Master of Divinity, Harvard Divinity School

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Common Ground Pilgrimagescommongroundpilgrimages.com	Common Ground Pilgrimages					1																							Test run 0%
Fetzer Institutefetzer.org	Fetzer Institute					1																							Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Fetzer Institute nonprofit organization management	$33,855	0.0%	73%	60%	15.0ad units	Core Performer	+1
Aura Frames photography	$28,179	0.0%	100%	100%	6.0ad units	Core Performer	+1
Not Sorry Works online media	$22,098	0.0%	100%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Special Edition: Why Do We Love Mystery Novels?

0:00 / 0:22

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