Hard Factor Podcast Advertising - Audience, Sponsors & Contact

Overview

Hard Factor is a daily satirical news podcast that offers a hilarious, irreverent alternative to traditional, depressing news broadcasts. Hosted by Mark, Pat, Wes, and Will, the show delivers a fast-paced breakdown of the world's most bizarre, absurd, and unbelievable headlines—ranging from wild 'Florida Man' antics to strange global events. By blending current events with sharp comedic commentary, Hard Factor provides an entertaining escape for listeners who want to stay informed without the hyper-polarized drama of mainstream media.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

87,140

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

26%

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The Bottom Line

This show has an estimated 87.1K audience size, runs 26% host read ads and promotes 74% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Kalshikalshi.com	Kalshi	2	2	5	5	5	5	2	5	6	6	7	4	4	5	4	12	5	Core Performer 92%
Quincequince.com	Quince	2	1	5	5	5	6	2	4	6	6	7	6	4	5	4	5	5	Core Performer 92%
Disney Plusdisneyplus.com	Disney Plus		2						2	2	3	5	7	8	20	22	21	17	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$158,679	-22.8%	99%	100%	70.0ad units	Core Performer	+1
Kalshi financial services	$154,019	-18.1%	94%	100%	69.0ad units	Core Performer	+1
Disney Plus entertainment	$69,645	+382.9%	0%	49%	78.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Cuban Man Caught Smuggling Birds In His Crotch At The Miami Airport | 10.9.26

0:00 / 1:12

Direct Response

C

#1

Run on 1x episode

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