Hands-On Windows (Video) Podcast Advertising - Audience, Sponsors & Contact

Overview

Hands-On Windows with Paul Thurrott is an essential guide for Windows 11 users seeking to master their operating system. This podcast offers practical, in-depth tutorials and insights into optimizing Windows 11, from visual tweaks and performance boosts to navigating new features and third-party tools. Episodes frequently explore topics like customizing the OS, enhancing gaming experiences on PC (including handheld devices), and streamlining software by tackling bloatware. Targeting PC enthusiasts, gamers, and anyone looking to maximize their Windows 11 experience, the show provides actionable advice and expert analysis to help listeners adapt to changes and unlock their PC's full potential, distinguishing itself through its hands-on, problem-solving approach to modern computing challenges.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

691

Est. Podcast Downloads

140

Av. Youtube Views

551

YouTubers Subscribers

16k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GOOD

70%

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The Bottom Line

This show has an estimated 691 audience size, runs 70% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Paul Thurrott

Paul Thurrott is a veteran technology journalist and author who provides deep-dive analysis on the Microsoft ecosystem through a career spanning over two decades. On the TWiT.tv network, he hosts the weekly tutorial series Hands-On Windows, where he delivers technical guides for power users on topics such as Windows 11 debloating, security hardening via passkeys, and the integration of Copilot AI. His authoritative perspective is bolstered by a extensive bibliography of over 25 books, including the Windows Intelligence series and his comprehensive Field Guide digital books. Recent coverage focuses on the transition to Windows 11 version 24H2 and the technical nuances of the new ARM-based Copilot+ PC architecture. By maintaining the independent news site Thurrott.com, he provides critical evaluations of software telemetry and UI changes, offering a no-nonsense resource for professionals seeking to optimize their computing environments. His industry contributions earn him frequent citations in publications like Forbes and the BBC as a primary subject matter expert.

Age: 59 years
Nationality: American
Education: Northeastern University

Age: 59 years
Nationality: American
Education: Northeastern University

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/16	Week3/23	Week3/30	Week4/13	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week8/10
Thinkst Canarycanary.tools	Thinkst Canary	1			1		1			1		1		1			1	1	Longer term buy 33%
Windows Weeklytwit.tv	Windows Weekly	1	2	1	1	1		1	1	1	1	1	1	1					Longer term buy 25%
Black Hatblackhat.com	Black Hat														1	1	1		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Windows Weekly	$199	-100.0%	57%	100%	23.0ad units	Core Performer	+1
Thinkst Canary	$110	-60.0%	100%	100%	9.0ad units	Core Performer	+1
Bitwarden information technology & services	$87	+18.7%	86%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

HOW 194: Xbox Mode Arrives on Windows 11 - More Than Game Mode

0:00 / 0:46

Direct Response

H

#1

Run on 1x episode

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