Heather Robertson operates Half Size Me, a health and wellness platform built on her personal experience losing 170 pounds. She produces the long-running Half Size Me Show, where she uses a coaching-heavy approach to discuss weight maintenance and behavioral psychology. Robertson utilizes specific segments like the Sabotage to Success series to analyze habit loops and the mental triggers behind emotional eating. Her work frequently features technical deep dives into nutrition with medical experts such as Dr. Ted Naiman, focusing on concepts like protein leverage and satiety. A recent win for the brand is the Weight Loss Medications Aren’t the Easy Way Out series, which explores the intersection of GLP-1 treatments and mindset work. By utilizing Flashback Episodes, she revitalizes evergreen coaching calls for new audiences. Robertson provides actionable tools like the 4500-Calorie Vacation Plan to help individuals navigate real-world scenarios without the restrict-and-binge cycle common in traditional dieting.