Hack or Slash - A Horror Movie Review Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Hack or Slash is an engaging podcast dedicated to the world of horror cinema, offering comprehensive reviews and spirited discussions on films spanning from cult classics to contemporary releases. Hosts dissect plot points, explore thematic elements like trauma, compare original movies with their reboots, and categorize films from brutal slashers to family-friendly frights. With their signature 'hack or slash' rating system, the show aims to guide both seasoned horror fanatics and newcomers through the genre, fostering a welcoming community for all levels of fear fans. It's ideal for listeners seeking analytical yet accessible film commentary, pop culture insights, and a vibrant community to share their passion for horror.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,016

Est. Podcast Downloads

4,840

Av. Youtube Views

176

Instagram

1k

YouTubers Subscribers

762

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

GOOD

67%

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The Bottom Line

This show has an estimated 5K audience size, runs 67% host read ads and promotes 83% of ads for direct response advertisers.

Creator Influence

Kris Van Laningham

Hack or Slash provides professional analysis of horror cinema through a panel-based discussion format. Originally launched in 2017, the ensemble leads audiences through detailed movie dissections using their signature Hack or Slash rating system, which evaluates whether a title is a waste of time or a genre classic. The group produces long-form series such as Slasher Digest FM and the annual Horror Games, a bracket-style tournament where the community votes on iconic slasher characters. Their expertise in the genre is backed by recurring industry coverage of Universal Studios’ Halloween Horror Nights and franchise-spanning educational content like Untangling the Halloween Franchise. Recent focus has shifted to deep-dive reviews for 2025 and 2026 releases including The Conjuring: Last Rites and Scream 7. By incorporating archetypal perspectives such as the Logical One and the Gore Lover, the team delivers inclusive criticism that bridges the gap between dedicated horror buffs and casual viewers.

Age: 8 years
Nationality: American
Education: Unknown

Age: 8 years
Nationality: American
Education: Unknown

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Recent Campaigns

	Advertisers	Week3/2	Week4/6	Week4/13	Week7/13	Week7/27
Chum Buddieschumbuddies.com	Chum Buddies					1	Test in progress 8%
Dead Skin Book Skinsdeadskinbookskins.com	Dead Skin Book Skins				1		Test in progress 8%
Slasher Digesthackorslash.live	Slasher Digest	1	2	1			Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Slasher Digest	$940	0.0%	64%	91%	11.0ad units	Core Performer
Patreon	$245	0.0%	100%	100%	4.0ad units	Core Performer	+1
Draw or Die	$161	0.0%	0%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

435: Scream 7 (2026)

0:00 / 2:09

Direct Response

4

#1

Run on 1x episode

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