Gun Owners Radio Podcast Advertising - Audience, Sponsors & Contact

Overview

Gun Owners Radio is an authoritative podcast dedicated to providing an insider's view on gun ownership and the ongoing fight to defend the Second Amendment, particularly within California. It dissects complex state legislation, legal challenges, and political maneuvers impacting gun rights, offering a counter-narrative to mainstream media portrayals. Episodes feature deep dives into current bills like AB 1127 and AB 1078, expert interviews with Second Amendment attorneys and politicians, and discussions on grassroots activism. Targeting gun owners, legal enthusiasts, and political activists, the show combines legislative updates, legal analysis, and community engagement to inform, educate, and mobilize its audience on crucial Second Amendment issues.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

660

Instagram

5k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

GREAT

88%

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The Bottom Line

This show has an estimated 660 audience size, runs 88% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

Michael Schwartz

Gun Owners Radio serves as the broadcast arm of the San Diego County Gun Owners PAC, providing a focused look at Second Amendment litigation and local policy. Michael Schwartz, Dave Meads, and Joe Drammissi host the weekly Sunday series on YouTube, translating complex ATF regulations and California Department of Justice mandates into actionable insights for the Pew Pew Crew membership. The platform coordinates the NotMeCA initiative, which empowers women through mentorship and self-defense education to challenge traditional safety narratives. They recently produced the Her Voice Her Power event featuring Riverside County Sheriff Chad Bianco to raise sexual assault awareness and discuss practical prevention strategies. Through their annual Gun Prom gala and Shooting Socials, they facilitate connections between firearm instructors, legal experts, and the public. Established as a bridge between media and policy, the show regularly hosts figures like Montana Attorney General Austin Knudsen to compare federal and state approaches to firearms law.

Age: 46 years
Nationality: American
Education: Bachelors, Unknown

Age: 46 years
Nationality: American
Education: Bachelors, Unknown

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
San Diego County Gun Ownerssdcgo.org	San Diego County Gun Owners		1	1			1	1				1	1	1	3	1	1	1	1		2	2	Core Performer 75%
Seal 1seal1.com	Seal 1	1		2	2	1	3	1	1	1	1	1	1	1	2	1		2	1				Core Performer 50%
Gun Owners Radiogunownersradio.com	Gun Owners Radio				1	1	1	1	1	1	2		1			1	1		1	1	1		Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
SDCgo	$213	0.0%	95%	100%	22.0ad units	Core Performer
Seal 1	$209	-41.0%	78%	93%	27.0ad units	Core Performer
San Diego County Gun Owners	$134	-54.6%	93%	100%	14.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Massad Ayoob on Why Nearly Every President Was a Gun Owner

0:00 / 0:54

Direct Response

M

#1

Run on 1x episode

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Recent Episodes

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