Grip Locked - Foundation Disc Golf Podcast Advertising - Audience, Sponsors & Contact

Overview

Grip Locked - Foundation Disc Golf offers a weekly deep dive into the world of disc golf, hosted by Trevor Staub and Hunter Thomas, often joined by Konner and Silas. This podcast goes beyond typical game recaps, engaging in lively discussions about current events, player performances, and the evolving landscape of professional disc golf. It distinguishes itself by fearlessly tackling controversial topics and pressing issues within the sport, from player awards and event pricing to the future of disc golf events. The tone is opinionated and conversational, appealing to dedicated disc golf fans, players, and enthusiasts who seek in-depth analysis, insider perspectives, and a platform that isn't afraid to challenge the status quo. Listeners can expect to stay informed on the latest news, debate hot topics, and gain a comprehensive understanding of the sport's cultural and competitive dimensions.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

15,031

Est. Podcast Downloads

9,300

Av. Youtube Views

5,731

YouTubers Subscribers

13k

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 15K audience size, runs 12% host read ads and promotes 79% of ads for direct response advertisers.

Creator Influence

Hunter Thomas

Grip Locked operates as a leading analytical hub within the disc golf industry, led by Hunter Thomas and Trevor Staub under the Foundation Disc Golf banner. The duo hosts a weekly podcast that breaks away from traditional sports reporting to offer opinion-led analysis on the professional circuit. They explore the technical evolution of the sport through segments like the Grip Locked Grippies awards and the viral Grip Locked Clips series, which highlights major tour developments. Their programming provides deep dives into the Disc Golf Pro Tour (DGPT) schedule, PDGA rule implementations, and the market impact of corporate acquisitions like House of Discs. A recent win for the channel includes several highly interactive tournament preview shows for the USDGC and the Champions Cup, where they provide technical course breakdowns. By positioning themselves as the casual fan's voice, they have influenced equipment trends through focused discussions on manufacturing technology such as MVP’s Gyro hardware.

Age: 30 years
Nationality: American
Education: Liberty University

Age: 30 years
Nationality: American
Education: Liberty University

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Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
LinkedInlinkedin.com	LinkedIn					2		1			3		1	2		1	1		1	1	1	1	1	1	5	Core Performer 83%
Zeviazevia.com	Zevia													1	1	2		1	2	1	1	2		1		Core Performer 75%
Foundation Discsfoundationdiscs.com	Foundation Discs	1	1	2	1	1	1	1	2	1	2	1	1	1			1	2	1	1			1	2		Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Foundation Discs	$10,911	+38.5%	100%	100%	30.0ad units	Core Performer	+1
Manscaping	$2,838	0.0%	100%	100%	8.0ad units	Core Performer	+1
Amazon Prime information technology & services	$2,757	+100.0%	0%	67%	18.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Best Event of the Year?! Plus is Des Moines Gone Next Year?

0:00 / 2:00

Direct Response

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#1

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