Grab’em in the Brisket - A Texas BBQ Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Grab’em in the Brisket is a long-running, engaging podcast for barbecue enthusiasts, offering a comprehensive dive into the world of BBQ, particularly with a Texas flair. Hosted by a group of knowledgeable and personable individuals, the show blends practical advice for backyard cooks with industry news, product reviews, and cultural discussions within the BBQ community. Episodes regularly feature segments like 'BBQ NEWS,' 'Beer Review,' and 'BBQ FAILS,' alongside interviews with prominent figures in the barbecue scene. It caters to listeners interested in honing their grilling skills, staying updated on the latest BBQ trends, and enjoying lighthearted banter about their shared passion for smoked meats and the lifestyle surrounding it.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

860

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Direct Response

Brands with CTAs

GOOD

60%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 860 audience size, runs 99% host read ads and promotes 60% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/30	Week4/6	Week4/13	Week4/20	Week5/4
Chicks That Smokesucklebusters.com	Chicks That Smoke	2	2	2		4	Test run 0%
Smoke House Crackerssmokehousecrackers.com	Smoke House Crackers	2	1	1	2	1	Test run 0%
Barbecue News Magazinebarbecuenews.com	Barbecue News Magazine	1				1	Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Chicks That Smoke	$480	0.0%	100%	63%	67.0ad units	Core Performer	+1
Smoke House Crackers	$311	0.0%	100%	55%	38.0ad units	Core Performer
National Barbecue and Grilling Association	$98	0.0%	100%	54%	13.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep 323: Jon York from Russell's Dam Good BBQ

0:00 / 0:10

Brand Awareness

E

#1

Run on 1x episode

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