GMS Magazine Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The GMS Magazine RPG and Board Games Podcast offers an in-depth exploration into the world of tabletop gaming, with a particular spotlight on indie and Asian roleplaying and board games. Hosted by experienced gamers Paco and Martin, the show distinguishes itself through comprehensive interviews with game authors and designers, delving into creative processes, lore, and unique mechanics. Listeners can expect detailed reviews, behind-the-scenes insights into game development, and practical advice on publishing, catering to both avid players seeking new titles and aspiring creators. It serves as a valuable resource for anyone passionate about the craft, business, and cultural impact of the tabletop gaming industry.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

58

Av. Youtube Views

58

YouTubers Subscribers

4k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GOOD

83%

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The Bottom Line

This show has an estimated 58 audience size, runs 83% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Paco Jaen

Paco Jaen serves as the principal voice of GMS Magazine, a platform dedicated to the professional analysis of tabletop role-playing games and the publishing industry. Based in Birmingham, Paco transitions from board game coverage to specialized TTRPG critiques through his signature unbooking series, where he examines the production quality and mechanical density of titles from Free League Publishing and Osprey Games. His long-running GMS Magazine Podcast, which recently surpassed its 500th episode, provides a critical forum for discussing the ethical implications of AI in art and the shifting landscape of the Open Game License. A recent highlight includes the expansion of his Beyond Gaming masterclass, a series designed to educate aspiring creators on the logistics of budgeting for art and professional contract management. By hosting The Interview Room, Paco connects his audience with industry veterans like Andrew E.C. Gaska, ensuring a high-production dialogue that bridges the gap between independent European designers and the international gaming market.

Age: 54 years
Nationality: Spanish
Education: Business/Marketing focus, University of Seville

Age: 54 years
Nationality: Spanish
Education: Business/Marketing focus, University of Seville

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
From Where I Siticsc.com	From Where I Sit								1																				Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Time We Have higher education	$1	0.0%	100%	100%	2.0ad units	Test run	+1
The Zone RPG	$1	0.0%	100%	100%	1.0ad units	Test run
Caesar Ink	$1	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 513 - ChangedStars with Leland Andercheck

0:00 / 0:31

Direct Response

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#1

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