Gettable Podcast Advertising - Audience, Sponsors & Contact

Overview

Gettable is an essential podcast for Australian Rules Football enthusiasts, offering an in-depth look into the dynamic world of AFL player movement. Hosted by Cal Twomey and Riley Beveridge, the show meticulously tracks everything from emerging draftees and high-profile free agents to complex contract negotiations and trade rumors. It provides listeners with expert analysis, breaking news, and speculative discussions on how player acquisitions and departures shape team rosters and future league dynamics. Targeting dedicated fans and fantasy sports players, Gettable goes beyond game results to explore the strategic business and talent management aspects of the sport, making it a go-to source for understanding the off-field machinations that define AFL success.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

440

Instagram

24k

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Direct Response

Brands with CTAs

BAD

30%

Host Read %

% of host read ads

OKAY

47%

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The Bottom Line

This show has an estimated 440 audience size, runs 47% host read ads and promotes 30% of ads for direct response advertisers.

Creator Influence

Cal Twomey

Gettable functions as the premier digital news desk for the Australian Football League, led by journalists Cal Twomey and Riley Beveridge. Operating under the AFL Media wing, the series delivers high-frequency updates on player trades, free agency movements, and draft prospects. The creators utilize specific segments like the Destination Ladder to rank club appeal and Askable to address direct reader inquiries regarding contract status and ladder projections. Their reporting consistently shapes the year-round conversation surrounding the national talent pathway, moving away from static print media toward a video-first approach on AFL.com.au. A recent win for the brand includes the successful execution of the Tradechella live series and the Macca’s Footy Festival residency in Adelaide, where they transitioned from studio analysts to live stage presenters. They provide definitive coverage of the Telstra AFL Draft and the Talent League, often breaking news regarding pre-agency offers and rookie scouting reports that are quoted by major Australian news networks.

Age: 33 years
Nationality: Australian
Education: Bachelor of Journalism, Australian University

Age: 33 years
Nationality: Australian
Education: Bachelor of Journalism, Australian University

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Recent Campaigns

	Advertisers	Week5/18	Week5/25	Week6/15	Week6/22	Week6/29	Week7/6	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Telstratelstra.com.au	Telstra	2	1	1		1	1	1	1	1		1	1		1	1	12	7	Core Performer 75%
Sportsbetsportsbet.com.au	Sportsbet		1	1	1		1		1		1	2	1	2	1	1			Core Performer 58%
Continental Tyrescontinentaltyres.com.au	Continental Tyres															7	8	3	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Telstra telecommunications	$101	+143.8%	96%	0%	23.0ad units	Core Performer	+1
Continental Tyres	$61	+100.0%	15%	0%	13.0ad units	Core Performer
Sportsbet entertainment	$55	+6.7%	15%	100%	13.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Trade Radio Day 11: BIG trade drops live, Rawlings on Duursma dilemma, AFLPA boss on free agency changes

0:00 / 0:13

Brand Awareness

T

#1

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