GENERATION SKYWALKER: A STAR WARS PODCAST Podcast Advertising - Audience, Sponsors & Contact

Overview

Generation Skywalker: Star Wars is an immersive podcast for dedicated fans of the iconic sci-fi saga. Going beyond simple recaps, the hosts delve into the vast Star Wars universe, exploring its films, television series, and expansive merchandise. Episodes often feature lively discussions on collecting rare items, navigating gift guides for fellow enthusiasts, and nostalgic trips down memory lane with classic Star Wars media. The podcast fosters a strong sense of community, appealing to listeners who grew up with the franchise and those passionate about its ongoing cultural impact and evolution. It's a conversational deep dive into all things Star Wars, perfect for collectors, lore enthusiasts, and anyone eager to connect with fellow 'Generation Skywalker' members.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

180

Est. Podcast Downloads

180

Av. Youtube Views

40

Instagram

2k

YouTubers Subscribers

423

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

OKAY

43%

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The Bottom Line

This show has an estimated 180 audience size, runs 43% host read ads and promotes 91% of ads for direct response advertisers.

Creator Influence

Stuart Skinner

Generation Skywalker is a United Kingdom-based media collective led by Stuart Skinner, Craig Spivey, Jez Allinson, and Mark Newbold, focusing on the intersection of Star Wars nostalgia and modern collecting. The group produces the flagship series Those Old Fossils, which provides detailed historical analysis of vintage Kenner and Palitoy action figures, alongside The Modern Way, a series dedicated to contemporary releases like Hot Toys and Geeki Tikis. Their expertise is underscored by professional backgrounds in journalism and creative direction, leading to official partnerships with Vectis Auctions and the Farthest From vintage toy show. Recently, the team launched a series of high-production watch-along podcasts and on-location coverage of Star Wars Celebration, offering collectors a blend of scholarly research and conversational commentary. By documenting the cultural history of Lucasfilm through visual unboxings and interviews with authors like Brian Hickey, they serve as a primary reference for the UK vintage community.

Age: 51 years
Nationality: British
Education: Mixed, UK Universities

Age: 51 years
Nationality: British
Education: Mixed, UK Universities

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Recent Campaigns

	Advertisers	Week3/2	Week5/18
Star Wars Toysstarwars.com	Star Wars Toys		2	Test run 0%
Burger Kingbk.com	Burger King		1	Test run 0%
Mickey Mouse Talking Telephonehasbro.com	Mickey Mouse Talking Telephone	1		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mickey Mouse Talking Telephone	$10	0.0%	0%	80%	5.0ad units	Core Performer	+1
Oberon Auctions	$5	0.0%	100%	100%	2.0ad units	Test run
Joy and Blokes	$5	0.0%	0%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

THOSE OLD FOSSILS 27: 4-LOM & ZUCKUSS | VINTAGE STAR WARS TOYS

0:00 / 2:22

Direct Response

T

#1

Run on 1x episode

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