FPL Family Podcast Advertising - Audience, Sponsors & Contact

Overview

FPL Family offers an engaging and insightful guide for Fantasy Premier League enthusiasts, hosted by the husband-and-wife duo, Lee and Sam. The podcast provides comprehensive analysis of Premier League matches, player performances, and team strategies, translating real-world football events into actionable FPL tips. Listeners can expect detailed discussions on transfer plans, captaincy choices, and gameweek previews, all delivered with a friendly, relatable tone. It caters to FPL managers seeking to enhance their game, offering strategic advice, statistical insights, and fostering a sense of community among fellow fantasy football fans. The show stands out by combining expert analysis with a personal, accessible approach, making complex FPL decisions easier to navigate.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,316

Est. Podcast Downloads

440

Av. Youtube Views

876

Instagram

14k

YouTubers Subscribers

29k

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.3K audience size, runs 100% host read ads and promotes 97% of ads for direct response advertisers.

Creator Influence

Lee and Sam Bonfield

FPL Family features Lee and Sam Bonfield, two analysts who translate professional backgrounds in healthcare and sales into structured sports management advice. The duo serves as official contributors for the Premier League, appearing as regular guests on the FPL Show and the Official FPL Podcast. Their Sunday night reaction streams provide a consistent debrief for participants in the global Fantasy Premier League game, while their Matchday Vlogs offer first-hand perspectives from stadiums like Tottenham Hotspur Stadium. Lee and Sam establish a competitive household dynamic that offers contrasting viewpoints on transfer strategy and captaincy dilemmas. Recently, the pair launched the Best Wildcard Picks series to guide their audience through major season pivot points. Their work has earned them recognition as ambassadors for the social side of fantasy sports, frequently speaking at industry events such as the Football Content Awards. They focus on community sportsmanship and managing the mental health impacts of online gaming.

Age: 46 years
Nationality: British
Education: UK University

Age: 46 years
Nationality: British
Education: UK University

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Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week7/27	Week8/10	Week8/17
Footiumfootium.club	Footium		1		1	1	Test in progress 17%
Fantasy Football Scoutfantasyfootballscout.co.uk	Fantasy Football Scout	1		2			Test in progress 8%
Cancer Researchcancerresearchuk.org	Cancer Research					1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Fantasy Football Scout information technology & services	$196	+100.0%	100%	100%	17.0ad units	Core Performer	+1
Footium	$63	+100.0%	100%	100%	3.0ad units	Test run	+1
Patreon	$56	0.0%	100%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S10 Ep1: GW1 Drafts, Chip Strategy and More! Welcome to FPL 26/27! Fantasy Premier League

0:00 / 1:18

Direct Response

S

#1

Run on 1x episode

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