FP&A Today Podcast Advertising - Audience, Sponsors & Contact

Overview

FP&A Today is an essential podcast for financial planning and analysis professionals, CFOs, and aspiring finance leaders. Each week, host Glenn Hopper engages with top finance executives from diverse sectors, including tech startups and creative industries, to explore the evolving landscape of FP&A. The show delivers actionable insights on navigating business challenges, leveraging technology like AI for financial operations, achieving career goals, and mastering practical skills. It stands out by offering a blend of strategic discussions and hands-on advice, making complex financial concepts accessible and directly applicable for professionals seeking to enhance their expertise and leadership in the dynamic world of corporate finance.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

920

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

BAD

32%

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The Bottom Line

This show has an estimated 920 audience size, runs 32% host read ads and promotes 71% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/18	Week6/1	Week6/8	Week6/22	Week6/29	Week7/20	Week8/10
DataRailsdatarails.com	DataRails	1	2	1	1	1	1	1	1	1	1	1	1	1	1	Longer term buy 42%
Earmark CPEearmarkcpe.com	Earmark CPE		1	1	1		1	1	1	1	1	1	1	1	1	Longer term buy 42%
AICPA-CIMAaicpa-cima.com	AICPA-CIMA		1													Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DataRails	$1,113	-36.8%	22%	53%	97.0ad units	Core Performer	+1
Earmark CPE e-learning	$489	-33.3%	43%	100%	46.0ad units	Core Performer	+1
Wasabi Technologies information technology & services	$31	0.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Lessons from a finance revolution at Mars, with Colin Moss

0:00 / 0:44

Direct Response

L

#1

Run on 1x episode

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