FOX on Games Podcast Advertising - Audience, Sponsors & Contact

Overview

FOX on Games is a weekly video game news and industry analysis podcast from FOX News Radio that delivers timely breakdowns of the gaming world's biggest stories. Episodes blend hard news—hardware delays, security threats, monetization controversies—with esports tournament recaps, industry labor issues, and pop-culture crossovers involving major franchises like Call of Duty, Fortnite, and EA Sports FC. The tone is conversational yet journalistic, mixing quick-hit news roundups with occasional guest interviews (such as FOX News Rundown host Jessica Rosenthal discussing family gaming). Recurring segments cover esports championship results, console and peripheral hardware updates, corporate business moves (licensing, microtransactions, unionization), and cybersecurity concerns tied to gaming platforms. The show targets core gamers, esports fans, and industry watchers who want concise, digestible updates without deep technical jargon, positioning itself as a broadcast-style companion to more niche gaming podcasts by emphasizing breadth over depth and connecting gaming culture to broader consumer and business trends.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

60

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Direct Response

Brands with CTAs

GOOD

67%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 60 audience size, runs 3% host read ads and promotes 67% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Discount Tirefacebook.com	Discount Tire			3	4	1	Longer term buy 25%
Nordstrom Racknordstromrack.com	Nordstrom Rack	1	3		1		Longer term buy 25%
Fox News Wine Shopfoxnewswineshop.com	Fox News Wine Shop	2	1		1		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Discount Tire information technology & services	$5	+100.0%	0%	0%	7.0ad units	Core Performer	+1
Nordstrom Rack	$3	+100.0%	0%	100%	5.0ad units	Core Performer	+1
Kroger retail	$3	+100.0%	0%	25%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

GOG's Offline Preservation Stand, Jimothy the Raccoon & Todd Howard on Fallout | FOX on Games - Video Game News & Industry Analysis

0:00 / 0:34

Direct Response

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#1

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