Forward Guidance Podcast Advertising - Audience, Sponsors & Contact

Overview

The laws of macro investing are being re-written, and investors who fail to adapt to the rapidly changing monetary environment will struggle to keep pace. Felix Jauvin interviews the brightest minds in finance about which asset classes they think will thrive in the financial future that they envision.

Follow Felix: https://twitter.com/fejau_inc
Follow Forward Guidance: https://twitter.com/ForwardGuidance ;
Subscribe on YouTube: https://www.youtube.com/@ForwardGuidanceBW
Follow Blockworks: https://twitter.com/Blockworks_
Forward Guidance Newsletter: https://blockworks.co/newsletter/forwardguidance
Forward Guidance Telegram: https://t.me/+nSVVTQITWSdiYTIx

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

28,994

Est. Podcast Downloads

5,240

Av. Youtube Views

23,754

YouTubers Subscribers

193k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

OKAY

52%

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The Bottom Line

This show has an estimated 29K audience size, runs 52% host read ads and promotes 78% of ads for direct response advertisers.

Creator Influence

Forward Guidance

Blockworks is a leading financial media and information platform dedicated to digital assets and the crypto industry. Founded in 2018, it provides expert analysis and critical insights through various channels, including its editorial website, newsletters, and a robust network of podcasts. Notable offerings include the "Forward Guidance" podcast, which features interviews with top finance minds on macro investing, and the "Blockworks Research" platform, providing in-depth data and analysis for institutional and crypto-native audiences. Blockworks also hosts influential industry events like the "Permissionless" and "Digital Asset Summit" conferences, fostering community and advancing discussions within the blockchain space. The company continues to expand its product suite and media brands, such as through the acquisition of "The Breakdown" podcast, solidifying its position as a key information provider in the evolving digital asset landscape.

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Recent Campaigns

	Advertisers	Week6/8	Week8/3	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28
Token2049token2049.com	Token2049				1	1	2	1	1	Longer term buy 42%
Avalanche Summitavalanchesummit.com	Avalanche Summit			1	1	1	1			Longer term buy 33%
Blockworks IRblockworks.com	Blockworks IR	1	1	1						Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Grayscale financial services	$36,001	0.0%	49%	66%	76.0ad units	Core Performer	+1
Blockworks IR	$16,263	-100.0%	85%	96%	26.0ad units	Core Performer	+1
Evolving Money financial services	$8,706	0.0%	67%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Dispersion Is Exploding While Main Street Reaccelerates | Weekly Roundup

0:00 / 0:39

Direct Response

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#1

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