FOMO Sapiens with Patrick J. McGinnis Podcast Advertising - Audience, Sponsors & Contact

Overview

FOMO Sapiens provides a deep dive into strategic decision-making and personal thriving in a complex world, guided by Patrick J. McGinnis, who coined FOMO. Each episode features world-class entrepreneurs, investors, and leaders who share their insights on navigating uncertainty, building resilience, and achieving a meaningful life. The podcast balances high-level discussions on financial psychology, leadership, and entrepreneurial journeys with practical, actionable advice. It appeals to ambitious individuals, aspiring business leaders, and anyone looking to overcome decision paralysis, optimize their financial well-being, and define success on their own terms, fostering a mindset of intentional living and growth beyond the fear of missing out.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,365

Est. Podcast Downloads

4,340

Av. Youtube Views

25

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 4.4K audience size, runs 3% host read ads and promotes 85% of ads for direct response advertisers.

Creator Influence

Patrick McGinnis

Patrick J. McGinnis is a venture capitalist and author who established the global lexicon for modern decision-making by coining the term FOMO. He hosts the podcast FOMO Sapiens, a series distributed through the HBR Presents network that examines the psychological and strategic drivers behind business leadership. His professional framework is anchored in the 10% Entrepreneur model, a philosophy derived from his tenure at PineBridge Investments and AIG Capital Partners. McGinnis translates complex venture capital concepts into actionable professional development through his TED Talk, How To Make Faster Decisions, and international bestsellers like Fear of Missing Out. His current work focuses on the intersection of adaptability and technology, featuring recent discussions with Wikipedia founder Jimmy Wales on the future of knowledge in the age of AI. By blending academic rigor from Harvard Business School with practical investment experience, he provides industry professionals with tools to navigate choice paralysis in volatile markets.

Age: 50 years
Nationality: American
Education: MBA, Harvard Business School

Age: 50 years
Nationality: American
Education: MBA, Harvard Business School

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Recent Campaigns

	Advertisers	Week3/9	Week6/8	Week6/15	Week6/22	Week6/29
Cooperatorscooperators.ca	Cooperators		1		1	1	Longer term buy 25%
PlayOJOplayojo.com	PlayOJO		1		1	1	Longer term buy 25%
The Score Betthescore.bet	The Score Bet	1		1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Indeed information technology & services	$573	-100.0%	22%	100%	9.0ad units	Core Performer	+1
State Farm insurance	$364	0.0%	0%	88%	8.0ad units	Core Performer	+1
Disney Plus entertainment	$313	0.0%	0%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S14 E28 What VC Investors Won't Tell You About Getting Funded, with Charlie O’Donnell

0:00 / 0:42

Direct Response

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#1

Run on 1x episode

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