Flex Diet Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Flex Diet Podcast, hosted by Dr. Mike T Nelson, delivers a research-driven exploration into the science of fitness, nutrition, and cognitive performance. Featuring in-depth interviews with leading scientists and doctors, the show dissects complex topics like ketogenic diets, metabolic flexibility, advanced training methodologies, and strategies for optimizing brain health. It's tailored for fitness enthusiasts, athletes, and health-conscious individuals who value evidence-based insights and practical applications to enhance their physical and mental capabilities. The podcast stands out by translating cutting-edge scientific findings into actionable strategies, offering a "geeky" yet accessible perspective on human performance and well-being.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,100

Instagram

91k

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 99% host read ads and promotes 96% of ads for direct response advertisers.

Creator Influence

Andrew Koutnik

Andrew Paul Koutnik, Ph.D., is a research scientist and educator specializing in metabolic health, human performance, and Type 1 Diabetes management. Leveraging his academic expertise and personal experience with T1D, he advocates for evidence-based nutritional strategies and policy reform. Dr. Koutnik co-hosts the "In Range" podcast with Max Domi, discussing T1D from both personal and scientific perspectives, and frequently collaborates with other health and nutrition experts like Thomas DeLauer and Dr. Ken Berry. He translates complex scientific research into actionable insights for a broad audience. His significant contributions include co-authoring the first international guidelines for therapeutic carbohydrate reduction in Type 1 Diabetes, a landmark achievement in shifting clinical practice. He also presents his findings at international scientific conferences and through educational content, including a TEDx talk, empowering individuals to take ownership of their health outcomes.

Age: 35-44
Nationality: American
Education: A.A., Tallahassee Community College

Age: 35-44
Nationality: American
Education: A.A., Tallahassee Community College

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Recent Campaigns

	Advertisers	Week3/23	Week5/4	Week5/11	Week6/1	Week6/15	Week7/27	Week8/10
Fitness Insider Newslettermiketnelson.com	Fitness Insider Newsletter	1	1	1	1	1			Test in progress 8%
Timeline Nutritiontimelinenutrition.com	Timeline Nutrition							3	Test in progress 8%
Becoming Unrivaled (Team Wilson B)teamwilsonb.com	Becoming Unrivaled (Team Wilson B)						1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Fitness Insider Newsletter	$488	-100.0%	96%	100%	28.0ad units	Core Performer
Element food & beverages	$259	0.0%	100%	100%	15.0ad units	Core Performer	+1
Beyond Power	$196	0.0%	100%	100%	10.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Antibiotics, Gut Microbiome, and the Exercise Connection — Dr. Sara Campbell — #390

0:00 / 0:13

Direct Response

A

#1

Run on 1x episode

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