Flavor Balance HEAT! Hot Sauce Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Flavor Balance HEAT! Hot Sauce Podcast is the definitive audio guide for anyone passionate about hot sauce, from casual enthusiasts to aspiring entrepreneurs. Each episode delves into the vibrant world of spicy condiments, featuring in-depth interviews with hot sauce makers who share their journeys, business insights, and the challenges and triumphs of building a brand. The podcast explores topics such as product development, marketing strategies, the art of flavor balancing, and the unique culture surrounding hot sauce. It serves as an educational resource for those looking to enter the industry and an engaging listen for connoisseurs eager to discover new flavors and connect with the community. This show uniquely blends business acumen with a deep appreciation for the craft and culture of hot sauce.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

100

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

OKAY

55%

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The Bottom Line

This show has an estimated 100 audience size, runs 55% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week6/15	Week6/22	Week6/29
Irish Spikessaucecope.com	Irish Spikes	1		1	1		1		1	Test in progress 8%
Butterfly Bakery of Vermontbutterflybakeryvt.com	Butterfly Bakery of Vermont		1		1		1	1		Test in progress 8%
Irish Spikesirishspikes.com	Irish Spikes		1			1		1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Butterfly Bakery of Vermont	$50	0.0%	81%	97%	31.0ad units	Core Performer
High Desert Sauceco	$23	0.0%	63%	94%	16.0ad units	Core Performer
Scovilled.com	$22	0.0%	0%	100%	17.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

EP 92: The Adventures Of Co-Packing PT1

0:00 / 1:40

Direct Response

E

#1

Run on 1x episode

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