Flames Unfiltered - Calgary Flames Hockey Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Flames Unfiltered is an essential weekly podcast for dedicated Calgary Flames fans and NHL enthusiasts. Hosts Brad Burud and Kyle Lewis deliver candid, 'no holds barred' analysis, dissecting game recaps, previewing upcoming matchups, and diving deep into player performance, trade rumors, and critical management decisions. The podcast distinguishes itself by offering an unfiltered fan perspective, openly addressing controversies and fostering a community for listeners who appreciate direct, passionate, and often critical discussions about their team. It's a go-to source for comprehensive Flames news, insightful commentary, and a platform where fan frustrations and excitements are openly shared, making it a vibrant hub for Calgary hockey culture.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

278

Est. Podcast Downloads

140

Av. Youtube Views

138

YouTubers Subscribers

247

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

26%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 278 audience size, runs 26% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/1	Week6/15	Week6/29	Week7/20
Sonnet Insurancesonnet.ca	Sonnet Insurance	1	1	1		Test in progress 17%
Bet 365bet365.com	Bet 365		1			Test in progress 8%
Care Heating and Coolingcareheatingandcooling.com	Care Heating and Cooling				1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Spin Quest	$11	0.0%	0%	100%	4.0ad units	Core Performer	+1
Sonnet Insurance	$8	-50.0%	0%	100%	3.0ad units	Test run	+1
Inside Edge Hockey Media Group media production	$8	0.0%	33%	0%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Flames Ticket to Rebuild – Flames Unfiltered – Episode 289

0:00 / 0:47

Direct Response

F

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌