Fitzy, Wippa & Kate Podcast Advertising - Audience, Sponsors & Contact

Overview

Sydney radio’s Ryan ‘Fitzy’ Fitzgerald and Michael ‘Wippa’ Wipfli are joined on Nova 96.9 in breakfast and nationally from 6pm by one of Australia’s most loved personalities, Kate Ritchie. Their chemistry creates regular moments that make listeners smile, giggle or just plain LOL – at their own expense. No matter what the topic, the team will have their own unique take on it. The trio will hit the sweet spot with local and international celebrities approaching interviews with fun in mind.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

260

Instagram

145k

YouTubers Subscribers

82k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

29%

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The Bottom Line

This show has an estimated 260 audience size, runs 29% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

Ryan, Michael, and Kate Fitzgerald, Wipfli, and Ritchie

Fitzy & Wippa with Kate Ritchie operates as a central fixture of the Australian media landscape, bridging the gap between traditional FM broadcasting and digital entertainment. The trio, consisting of former AFL player Ryan Fitzgerald, radio veteran Michael Wipfli, and iconic actress Kate Ritchie, delivers a high-energy mix of celebrity interaction and regional humor. Their tenure at Nova 96.9 is defined by high-production segments such as the Rap Up of the Week, which pits international stars against the hosts in rhythmic battles, and the competitive Headline Off series. A recent win for the team involved a record-setting activation where they secured the Guinness World Record for the longest Hot Wheels track, showcasing their ability to execute large-scale community stunts. From interviewing global pop icons like Katy Perry to orchestrating elaborate celebrity stitch-ups, the group maintains a consistent presence in Sydney's cultural discourse through the Nova Player app and multi-platform video content.

Age: 50 years
Nationality: Australian
Education: Various Australian Institutions

Age: 50 years
Nationality: Australian
Education: Various Australian Institutions

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/27	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Chumba Casinochumbacasino.com	Chumba Casino													2	8	1		2	2	1	Core Performer 50%
Nova Playernovafm.com.au	Nova Player	3	3	2	2	2	2	1	2	1	2	2	3	2							Longer term buy 25%
Downydowny.com	Downy														2	3	1				Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Nova Player media production	$525	-100.0%	10%	100%	207.0ad units	Core Performer	+1
Sydney City Kia	$46	0.0%	80%	80%	15.0ad units	Core Performer
NOVA Player	$36	+34.4%	27%	100%	15.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

'Cheating *******!' Accusations fly in the Studio Live On Air!

0:00 / 4:05

Direct Response

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#1

Run on 1x episode

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