Fit Biz U Podcast Advertising - Audience, Sponsors & Contact

Overview

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,860

Instagram

3k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.9K audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Jill Coleman

Jill Coleman is the founder of JillFit and host of the Fit Biz U podcast, where she serves as a business mentor for health, fitness, and nutrition professionals. Transitioning from a career as an in-person personal trainer and nutrition coach, Coleman built a successful online fitness business before dedicating herself to guiding others in the digital space. Through her podcast and programs like the Fitness Business Accelerator (FBA), she delivers tactical, no-nonsense strategies for building and scaling online coaching ventures. Coleman emphasizes developing an entrepreneurial mindset, mastering sales psychology, and creating sustainable business models. Her #Moderation365 Movement also reflects her commitment to balanced approaches in health. She empowers coaches to embrace their unique value, set clear boundaries, and navigate the evolving online landscape with confidence and clarity.

Nationality: American
Education: Bachelor of Science, Wake Forest University

Nationality: American
Education: Bachelor of Science, Wake Forest University

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/22	Week7/6	Week7/13	Week7/20	Week8/3	Week8/17
The Strategy Labjillfitfree.com	The Strategy Lab		2	3	2	1	1	2	2			1	1	1		1	1	Longer term buy 42%
The Strategy Labjillfit.com	The Strategy Lab	1							1		1				1			Test in progress 17%
Business Breakthrough Experiencejameswedmoretraining.com	Business Breakthrough Experience									3	1							Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
The Strategy Lab	$1,641	+79.3%	100%	100%	46.0ad units	Core Performer
The Strategy Lab	$566	0.0%	100%	100%	14.0ad units	Core Performer
The Strategy Lab	$443	+5.8%	100%	100%	12.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

FBU 636: Forget Content Pillars, Use the IDEA Method to Connect with Ideal Clients on Social Media Instead

0:00 / 0:51

Direct Response

F

#1

Run on 1x episode

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