Fire Up at 55 Plus Podcast Advertising - Audience, Sponsors & Contact

Overview

Fire Up at 55 Plus empowers women over 55 to embrace their 'second act' with purpose and vitality. Hosted by certified life and weight loss coach Laurie Adams, who shares her own journey, the podcast offers practical strategies for personal reinvention, self-care, and achieving long-held dreams. It delves into topics like mastering weight loss, fitness, navigating family dynamics during holidays, and crafting a vision for a fulfilling post-midlife identity. With an inspiring and empathetic tone, it guides listeners from feeling 'stuck on the back burner' to actively pursuing a life of renewed passion, whether in relationships, career, or retirement. Ideal for mature women seeking actionable advice and motivation to prioritize their well-being and aspirations.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

400

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 400 audience size, runs 100% host read ads and promotes 98% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week4/6	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
Lori Adams Coachingloriadamscoaching.com	Lori Adams Coaching	1	1	1	1	1	1	1	1	1	1	Core Performer 58%
The Being Profilethebeingprofile.com	The Being Profile				2							Test in progress 8%
Heliocareheliocare.com	Heliocare					1						Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Lori Adams Coaching	$118	+38.8%	100%	100%	26.0ad units	Core Performer
Lorry Adams Coaching	$39	0.0%	100%	100%	10.0ad units	Core Performer
The Being Profile	$14	-100.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

161. Rethinking Old | The Science That Can Change How You Age

0:00 / 1:02

Direct Response

1

#1

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