Field and Garden with Lisa Mason Ziegler Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Field and Garden with Lisa Mason Ziegler" podcast offers practical, no-nonsense guidance for transforming a passion for flower farming and cut-flower gardening into a sustainable and profitable business. Hosted by experienced grower Lisa Mason Ziegler, the show delves into crucial topics such as understanding profit margins, effective pricing strategies, marketing, and overcoming common entrepreneurial fears. Episodes feature expert Q&A sessions and real-world advice, empowering both aspiring and established flower farmers to make smart financial decisions, refine their operations, and cultivate not just blooms, but also a thriving enterprise. It's an essential listen for gardener-entrepreneurs seeking to blend their love for the land with sound business acumen.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

7,980

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

GREAT

91%

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The Bottom Line

This show has an estimated 8K audience size, runs 91% host read ads and promotes 96% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week4/6	Week4/13	Week4/27	Week5/18	Week5/25	Week6/1	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24
The Gardener's Workshopthegardenersworkshop.com	The Gardener's Workshop	1	1	1	1	1	1	2	1	2	1	1	2	2	2	1	1	1		2	Core Performer 67%
Bookshop.orgbookshop.org	Bookshop.org																		1		Test in progress 8%
Berry Hill Irrigationberryhilldrip.com	Berry Hill Irrigation		1																		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
The Gardener's Workshop	$9,554	-37.8%	90%	95%	61.0ad units	Core Performer
Ellen Frost	$294	0.0%	100%	100%	2.0ad units	Test run
Berry Hill Irrigation	$231	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#409: Fall Blooms Worth Planning For

0:00 / 0:52

Direct Response

F

#1

Run on 1x episode

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