FedUpward Podcast - Tips for Federal Government Employees Podcast Advertising - Audience, Sponsors & Contact

Overview

The FedUpward Podcast serves as an essential resource for federal government employees, offering practical strategies and expert insights to navigate the unique complexities of public service careers. Hosted by Love Rutledge, the show delves into critical topics such as optimizing federal health benefits, understanding open season changes, managing career transitions, and balancing professional life with personal responsibilities, as highlighted in episodes on healthcare planning and support for working parents. Through interviews with specialists and community leaders, the podcast provides actionable advice, fostering a supportive environment for federal workers to enhance their professional development, financial well-being, and overall career satisfaction. It's designed for those seeking to thrive, not just survive, in the federal sector, making informed decisions and building a resilient career path.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

580

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Direct Response

Brands with CTAs

GOOD

58%

Host Read %

% of host read ads

BAD

19%

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The Bottom Line

This show has an estimated 580 audience size, runs 19% host read ads and promotes 58% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/23	Week4/6	Week5/4	Week6/15	Week6/29	Week7/13
Geicogeico.com	Geico						1	1	Test in progress 17%
NARFEnarfe.org	NARFE						1	1	Test in progress 17%
WaePAwaepa.org	WaePA	1	1	1	1	1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Clearance Jobs	$110	0.0%	6%	94%	18.0ad units	Core Performer	+1
WaePA insurance	$83	-100.0%	0%	8%	13.0ad units	Core Performer	+1
WAPA	$58	0.0%	0%	10%	10.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

232. National Association of Future Federal Executives - Breaking Into the SES with Kelly Foster

0:00 / 0:45

Direct Response

2

#1

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