Feature Friday Podcast Advertising - Audience, Sponsors & Contact

Overview

Feature Friday, from ANS Lab, is an inspiring podcast dedicated to showcasing the experiences, expertise, and passions of stellar African Nova Scotian community members, particularly those aged 18-35. Hosted by Aaliyah Arab-Smith and Trevor Silver, the show aims to close the employment gap by highlighting personal stories, career journeys, and accomplishments of individuals making significant contributions. Episodes feature in-depth interviews with artists, professionals, and community leaders, exploring their creative processes, challenges, and successes in fields like music and acting. It serves as a platform for mentorship and empowerment, inspiring listeners through authentic narratives of growth, resilience, and community building, making it essential for those interested in diverse success stories, career development, and cultural impact.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

126

Av. Youtube Views

126

Instagram

2k

YouTubers Subscribers

139

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Direct Response

Brands with CTAs

BAD

11%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 126 audience size, runs 100% host read ads and promotes 11% of ads for direct response advertisers.

Creator Influence

Aaliyah & Trevor Arab-Smith & Beals

Based in Halifax, the African Nova Scotian Youth Lab (ANS Lab) serves as a social innovation hub focused on systemic equity and economic participation for Black youth. Through its flagship production, the Feature Friday Podcast, hosts Aaliyah Arab-Smith and Trevor Beals engage in high-level discourse with guests ranging from politician Suzy Hansen to business strategist Ross Simmonds. Their third season highlights the shift toward policy-driven content, moving into Province House to address critical issues such as environmental racism, Black land ownership, and legislative accountability. Powered by the ONE North End initiative, the production team utilizes a professional multi-camera format to document the brilliance of local leaders and entrepreneurs. By blending career development insights with deep-dive cultural analysis, the lab translates community narratives into actionable social change. Their recent series, 'Purpose Builds Confidence,' exemplifies this approach by connecting personal vulnerability to professional resilience within the African Nova Scotian workforce.

Age: 26 years
Nationality: Canadian
Education: ONE North End Innovation Lab

Age: 26 years
Nationality: Canadian
Education: ONE North End Innovation Lab

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
Black Business Initiativebbi.ca	Black Business Initiative									1																			Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Black Business Initiative	$13	0.0%	100%	0%	15.0ad units	Core Performer
Black History Month Sweaters	$1	0.0%	100%	100%	1.0ad units	Test run
Rewards Canada government administration	$1	0.0%	100%	0%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S3E2: "Province House is the People's House" with Suzy Hansen

0:00 / 0:12

Brand Awareness

S

#1

Run on 1x episode

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Recent Episodes

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