Fear& Podcast Advertising - Audience, Sponsors & Contact

Overview

Fear& is a dynamic and often irreverent podcast hosted by prominent internet personalities Will Neff, Hasan Piker, QTCinderella, and AustinShow. The show offers a candid blend of pop culture commentary, internet meme analysis, and personal anecdotes, frequently drawing from the hosts' experiences, such as travel mishaps and online interactions. While maintaining a light-hearted and comedic tone, the podcast distinctively veers into discussions on current events, social issues, and political topics, often with a critical and progressive viewpoint, despite its ironic disclaimer. It appeals to an audience engaged with digital culture, seeking humorous yet insightful takes on contemporary society, and enjoying the unfiltered banter of well-known streamers. Recurring themes include social commentary, internet trends, and the hosts' unique perspectives on the world.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

274.1K

Est. Podcast Downloads

10,760

Av. Youtube Views

263.4K

YouTubers Subscribers

376k

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 274.1K audience size, runs 28% host read ads and promotes 83% of ads for direct response advertisers.

Creator Influence

Fear&

Fear& is a popular weekly video podcast hosted by streaming personalities Hasan Piker, Will Neff, QTCinderella, and AustinShow, with production led by Marche. Evolving from the original "Fear&Malding," the podcast features the dynamic chemistry of its four main hosts, covering a chaotic mix of pop culture, internet drama, political commentary, and personal anecdotes. Known for its casual, humorous, and sometimes unhinged tone, the show delves into trending topics, celebrity news, and the inner workings of the streaming world. Guests from across the online content landscape are frequently featured, adding new dynamics and perspectives. Beyond the core podcast, Fear& expands its presence through clips shared on social media, exclusive bonus episodes on platforms like Patreon, merchandise, and occasional live shows in various cities, cultivating a strong and engaged community often referred to with inside jokes like "Girlie Pop Nation" and "America Me Up."

Education: Portland State University

Education: Portland State University

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Recent Campaigns

	Advertisers	Week3/9	Week3/23	Week4/13	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Shopifyshopify.com	Shopify	2	1	1	1	1	1		1	1	1			1	2	1	Core Performer 50%
Auraaura.com	Aura						1	1	1		1	1	2	1	1		Core Performer 50%
Mint Mobilemintmobile.com	Mint Mobile				1			1	1				1	1	1	1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
ZocDoc online media	$214,651	0.0%	96%	100%	24.0ad units	Core Performer	+1
Shopify information technology & services	$154,222	-44.4%	94%	100%	17.0ad units	Core Performer	+1
AG1 health, wellness & fitness	$88,308	-50.0%	100%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

We're FIXING Vegas and other questionable ideas... | Fear&

0:00 / 1:16

Direct Response

W

#1

Run on 1x episode

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