Fated Mates - Romance Books for Novel People Podcast Advertising - Audience, Sponsors & Contact

Overview

Fated Mates is a dynamic podcast that delves into the world of romance novels with a blend of scholarly insight and passionate fandom. Hosted by a bestselling author and a seasoned critic, the show offers in-depth read-alongs and lively discussions that explore the genre's rich themes, tropes, and its often-overlooked role as a tool for social commentary, particularly in fighting patriarchal norms. With a commitment to inclusivity, celebrating diverse forms of desire and 'no kink shaming,' Fated Mates appeals to dedicated romance readers and new fans alike who appreciate sharp literary analysis, humorous takes on beloved stories, and a vibrant community celebrating the power and pleasure of romance fiction.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

57

Est. Podcast Downloads

17,900

Av. Youtube Views

57

Instagram

14k

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 57 audience size, runs 99% host read ads and promotes 96% of ads for direct response advertisers.

Creator Influence

Sarah MacLean

Co-hosted by New York Times bestselling author Sarah MacLean and romance critic Jen Prokop, Fated Mates has established itself as a central authority in book media. Combining the technical craft of a novelist with rigorous literary criticism, the project delivers seasonal previews and deep-dive read-alongs that frequently influence publishing trends. Their Trailblazer series documents the oral history of the genre through interviews with legends like Beverly Jenkins and Nora Roberts, while the recurring interstitial episodes deconstruct popular tropes through a feminist lens. A recent highlight in their eighth season features an exploration of the works of Ruby Dixon and the historical evolution of the romance wardrobe. They bridge academia and fandom by hosting live podcast recordings at book festivals and maintaining a private community for their most dedicated listeners. Known for the Fated Mates Bump, their recommendations drive immediate market movement within the commercial fiction space and highlight diverse, essential voices in contemporary and historical romance.

Age: 47 years
Nationality: American
Education: B.A., Smith College

Age: 47 years
Nationality: American
Education: B.A., Smith College

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Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/16	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/10
Amazon Primeamazon.com	Amazon Prime						1		1		1	1	1	1	4	3	2		1	Core Performer 58%
LUMI Gummieslumigummies.com	LUMI Gummies	1	1	1	1		1	1		1		1		1				1		Longer term buy 25%
Little Brownlittlebrown.com	Little Brown					1	1					1	1							Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
LUMI Gummies medical devices	$13	-16.4%	100%	100%	15.0ad units	Core Performer	+1
Amazon Prime information technology & services	$12	+182.7%	100%	87%	15.0ad units	Core Performer	+1
The Primal of Blood and Bone	$11	-100.0%	100%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S08:43: Romance with Magical Elements

0:00 / 1:27

Direct Response

S

#1

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