Fan of History Podcast Advertising - Audience, Sponsors & Contact

Overview

Fan of History offers an immersive journey through ancient global history, meticulously exploring events decade by decade from 1000 BC onwards. Hosts Dan Horning and Bernie Maopolski passionately delve into the lives of pivotal figures like Julius Caesar and Sun Tzu, and the rise and fall of great civilizations including the Roman Empire, Zhou Dynasty, and Olmecs. The podcast distinguishes itself with detailed narratives of military strategies, political ambitions, and societal developments, appealing to listeners who appreciate in-depth historical analysis. Additionally, its 'What's New In History' segment broadens its scope to cover modern historical research, including archaeology and DNA studies. This podcast is ideal for history buffs seeking comprehensive, engaging, and well-researched accounts of the ancient world and beyond, delivered with an enthusiastic and accessible tone.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

800

Instagram

6k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 800 audience size, runs 6% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Dan Hörning

Dan Hörning is a Swedish podcaster and author recognized for his comprehensive approach to true crime and historical narratives. He hosts an extensive multi-podcast ecosystem, notably Seriemördarpodden, where he meticulously explores serial killer cases, providing research-driven content with appropriate advisories. His work also includes Olösta mord and Palmemordet, reflecting a deep engagement with complex criminal subjects for Swedish audiences. Internationally, he co-hosts Fan of History, which offers a chronological journey through ancient world events, including a recent series on the Roman Republic. Hörning’s background as a published historical fantasy author informs his methodical approach to storytelling, ensuring a blend of depth and accessibility that resonates with a broad listenership across his diverse audio portfolio.

Age: 55-64
Nationality: Swedish
Education: Master of Science, Royal Institute of Technology

Age: 55-64
Nationality: Swedish
Education: Master of Science, Royal Institute of Technology

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Recent Campaigns

	Advertisers	Week4/20	Week5/4	Week5/25	Week6/22	Week7/6	Week7/20	Week8/10	Week8/17
Edward Jonesedwardjones.com	Edward Jones				2	2	2			Longer term buy 25%
Progressive Insuranceprogressive.com	Progressive Insurance	2	2	2			2		1	Test in progress 17%
Auraaura.com	Aura			2				2	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$87	+100.0%	0%	100%	10.0ad units	Core Performer	+1
Acast online media	$68	0.0%	0%	86%	7.0ad units	Core Performer	+1
Aura information technology & services	$64	0.0%	0%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

235. 490s BC: Rome Part 1: The Battle of Lake Regillus

0:00 / 0:13

Direct Response

2

#1

Run on 1x episode

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