Extra Serving: A restaurant industry podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Extra Serving is a vital weekly podcast for professionals within the American restaurant industry, offering in-depth analysis and timely news. Hosted by the editorial team of Nation’s Restaurant News, the show dissects the latest headlines, financial reports, and strategic shifts impacting foodservice. Episodes frequently cover corporate performance, emerging market trends, technological advancements, and labor dynamics, as seen in discussions on Panera's turnaround plans, Starbucks' challenges, and the movement of public chains to private ownership. The podcast features interviews with industry leaders, providing expert perspectives on operational challenges, consumer behavior, and future projections for beverages and value offerings. Its tone is professional and analytical, targeting restaurant owners, operators, investors, and anyone seeking to understand the complex economic and cultural forces shaping the dining landscape. It distinguishes itself by offering a comprehensive, insider's view, making it an essential resource for staying informed and competitive.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

600

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Direct Response

Brands with CTAs

GOOD

65%

Host Read %

% of host read ads

BAD

25%

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The Bottom Line

This show has an estimated 600 audience size, runs 25% host read ads and promotes 65% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week5/18	Week6/1	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27
Clark National Accountsclarknationalaccounts.com	Clark National Accounts					2			2	Test in progress 17%
Nation's Restaurant Newsnrn.com	Nation's Restaurant News			1	2		1			Test in progress 17%
BelGioioso Cheesebelgioioso.com	BelGioioso Cheese	1	2					1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Nation's Restaurant News	$89	-64.2%	78%	100%	9.0ad units	Core Performer	+1
BelGioioso Cheese	$78	+100.0%	0%	67%	12.0ad units	Core Performer
Stratus Foods	$60	0.0%	0%	0%	10.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The chicken wars heat up, value menu overload, and Wonder's IPO plans

0:00 / 1:09

Direct Response

T

#1

Run on 1x episode

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Recent Episodes

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