Extra Dirty with Hallie Batchelder Podcast Advertising - Audience, Sponsors & Contact

Overview

Extra Dirty with Hallie Batchelder is a candid, high-energy lifestyle podcast that functions as a virtual happy hour for listeners navigating the complexities of modern adulthood. Hosted by Hallie Batchelder, the show features unfiltered, conversational deep dives into relationships, dating, career pivots, and pop culture. With a tone that is unapologetically bold, flirty, and honest, the podcast creates a 'bar-like' atmosphere where guests and friends share personal anecdotes, questionable life choices, and practical advice. It is specifically tailored for a young adult audience interested in authentic discussions about social dynamics, nightlife, and the pursuit of self-discovery, distinguishing itself through its raw, unscripted approach to the messy realities of contemporary life.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

7,780

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 7.8K audience size, runs 24% host read ads and promotes 76% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Shopifyshopify.com	Shopify		1	1	1	1	1	1	1	1	1		1		1	Core Performer 75%
T-Mobilet-mobile.com	T-Mobile				1				1	3	1	4	5	5	1	Core Performer 67%
Quincequince.com	Quince	1			1	1		1	1		1		1		1	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$1,477	-7.1%	100%	100%	9.0ad units	Core Performer	+1
Uber Eats food & beverages	$1,028	-73.8%	17%	100%	12.0ad units	Core Performer	+1
Womanizer	$867	0.0%	100%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

I shouldn't have posted that... *ft. Zarah*

0:00 / 1:18

Direct Response

I

#1

Run on 1x episode

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