Establish The Run (ETR) is a premier content creation platform specializing in fantasy football, Daily Fantasy Sports (DFS), and sports betting. Founded by industry veterans Adam Levitan and Evan Silva, ETR differentiates itself by focusing on providing high-quality, data-driven analysis and insights tailored for serious players and bettors. The platform's name, a playful nod to a common football adage, reflects its mission to help users "establish a run" of success in their fantasy and gambling endeavors. ETR's content spans a wide array of sports, extending beyond the NFL to include NBA, PGA, MMA, and UFL. They deliver in-depth analysis on player projections, rankings, waiver wire advice, trade analysis, draft strategies, game breakdowns, and betting odds. Their approach is analytical and informative, designed to provide actionable intelligence for their audience. While the core team, including notable figures like Drew Dinkmeyer, Mike Gallagher, Andrew Wiggins, Mike Leone, Cody Main, and Mark Dankenbring, maintains a professional tone, their personalities shine through in podcasts and videos, adding an engaging element to the rigorous analysis. The platform operates across multiple channels, including its central website (establishtherun.com) which hosts premium content such as articles, projections, rankings, and exclusive tools like "The Solver" DFS optimizer. They maintain an active presence on Instagram and Twitter, sharing snippets of analysis, podcast highlights, and engaging with their community. Their YouTube channels, "Establish The Run" and "Establish The Edge," feature a variety of video content from draft analysis to strategy sessions, with "Establish The Edge" catering specifically to more advanced fantasy players and formats. ETR's podcasts are widely available on popular platforms, offering in-depth discussions and comprehensive analysis. Monetization primarily stems from paid subscriptions for access to their premium content and tools, complemented by affiliate partnerships with major sportsbooks and platforms like DraftKings and Underdog Fantasy. The founders, Adam Levitan and Evan Silva, bring extensive professional experience from their time at Rotoworld, shaping ETR into a trusted source for expert-level fantasy sports insights. The platform's continued expansion into new sports and the development of specialized tools underscore its commitment to growth and providing unparalleled value to its dedicated audience, reinforcing its position as a go-to resource for gaining a competitive edge in fantasy sports and betting.